# Celebratory Tequila Cocktail Kits Don Julio and Barry's Bootcamp Celebrate National Tequila Day By Kalin Ned | Published 2019-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tequila-cocktail1 References: [cocktailcourier](https://www.cocktailcourier.com/BarrysDoesTequila/?utm_source=mailchimp&utm_medium=email&utm_campaign=070119_BarrysDoesTequila&utm_content=Footer_st_&mc_cid=9b16b5a276&mc_eid=cee852e92a#NonCC_10726) A new tequila cocktail kit is on the horizon, as the year is nearing July 24th, which is considered the National Day of the liquor. The boozy product comes from a collaboration between [Tequila Don Julio](https://www.trendhunter.com/trends/tequila-don-julio-70) and Barry's Bootcamp. While the former introduces a "[light, gluten-free choice](https://www.trendhunter.com/trends/zeroproof-cocktail-kit)" that is low in calories and boasts zero sugar, the latter is in the business of high-intensity interval workouts, making for a product that is very much geared toward a little bit of devilish wellness. The tequila cocktail kit is playfully dubbed 'Barry's Does Tequila.' The box contains the ingredients for the alcoholic beverage — Don Julio Blanco, coconut water, fresh lemon juice, agave, and a dash of cayenne, as well as two glasses so that the tequila cocktails can be enjoyed in style. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Celebratory Tequila Cocktail Kits:** The trend of ready-to-make cocktail kits provides an opportunity for brands to introduce unique and convenient alcohol experiences to consumers. - **Collaborations Between Brands:** The trend of brand collaborations allows companies to tap into new customer bases and create innovative products that combine different expertise. - **Devilish Wellness:** The trend of combining indulgence with wellness offers disruptive opportunities to create products that provide guilt-free pleasure while still aligning with healthy lifestyles. ### Industries Being Reshaped - **Alcohol:** The alcohol industry can explore the creation of ready-to-make cocktail kits as a way to expand their product offerings and reach a wider consumer base. - **Fitness:** The fitness industry can leverage collaborations with alcohol brands to create unique experiences that combine exercise and indulgence. - **Wellness:** The wellness industry can capitalize on the trend of devilish wellness by developing products that provide pleasurable experiences without compromising on health. ## Related on Trend Hunter - [Taquito-Topped Margaritas](https://www.trendhunter.com/trends/delimex-x-jaja-taquitorita.md) - [RTD Agave Tequila Cocktails](https://www.trendhunter.com/trends/tequio.md) - [Queso-Paired Cocktail Kits](https://www.trendhunter.com/trends/cinco-de-mayo-cocktail-kit.md) - [Luxurious Daytime Tequilas](https://www.trendhunter.com/trends/tequila-don-julio-rosado.md) - [Multi-Flavor Tequila Packs](https://www.trendhunter.com/trends/tequila-variety-pack.md) - [Blueberry-Based Tequila Cocktails](https://www.trendhunter.com/trends/blueberry-tequila-cocktails.md) - [Pickle Margarita Kits](https://www.trendhunter.com/trends/pickle-margarita-tailgate-kit1.md) - [Awards Show Cocktail Kits](https://www.trendhunter.com/trends/margarita-kit.md) - [Curated Date Night Kits](https://www.trendhunter.com/trends/specialty-cocktail-kit.md)