# Agave-Infused Beer Oculto's Tequila Beer Takes Inspiration from an Agave-Based Beverage By Laura McQuarrie | Published 2015-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tequila-beer References: [drinkspirits](http://www.drinkspirits.com/beer/oculto-tequila-inspired-beer/) & [fastcocreate](http://www.fastcocreate.com/3043636/can-ab-inbev-seduce-millennials-with-a-new-tequila-infused-beer) Oculto is a new tequila beer from [Anheuser-Busch](https://www.trendhunter.com/trends/michelob-ultra-zero-lime) InBev that borrows inspiration from the way spirits are traditionally distilled. The light lager is infused with [blue agave and lime](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza) but it also gets even more flavor from being aged on tequila barrel staves. In terms of the full flavor, the crossover Mexican-inspired beer has notes that are malty, citrusy and naturally sweet from the inclusion of agave. As one of the biggest beer companies in the world, this is a bold move to fuse the style of tequila with beer. Although there are other companies that have attempted to [merge categories of drinks](https://www.trendhunter.com/trends/the-noble-share) in the past, the results have often come out quite muddled—Oculto maintains its identity as a beer with an experimental flavor. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Tequila-infused Beverages:** Innovative combinations of tequila and other beverages, such as beer, could create new and exciting flavor profiles for consumers. - **Barrel-aged Beer:** Expanding the trend of aging beer in different types of barrels, such as tequila barrels, could offer unique and distinctive flavor experiences. - **Mexican-inspired Beers:** With the popularity of Mexican cuisine and drinks, beer companies could capitalize on creating more Mexican-inspired beer flavors to target this market. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverage industry could explore new ways to innovate by blending different categories of drinks together, such as beer and tequila. - **Craft Beer:** Microbreweries and craft beer companies could experiment with aging their beer in tequila barrels to create signature flavors and stand out in a crowded market. - **Mexican Cuisine:** Restaurants focusing on Mexican cuisine could offer a wider variety of Mexican-inspired beers to complement their menus and appeal to their target audience. ## Related on Trend Hunter - [Sparkling Agave Drinks](https://www.trendhunter.com/trends/agave-drinks.md) - [Canned Coffee Liqueur Beers](https://www.trendhunter.com/trends/caf-stout.md) - [Low-ABV Light Tequilas](https://www.trendhunter.com/trends/light-tequila.md) - [Tequila Cask-Finished Beers](https://www.trendhunter.com/trends/innis-gunn-tequila-cask-blonde.md) - [Festive Mojito Lagers](https://www.trendhunter.com/trends/spicy-boi.md) - [Spice-Infused Specialty Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajin.md) - [Coffee-Infused Tequilas](https://www.trendhunter.com/trends/quintaliza-reposado-tequila.md) - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md) - [Jalapeño-Infused Tequilas](https://www.trendhunter.com/trends/infused-tequilas.md)