# Slow-Roasted Spirits Tequila Avion is an Ultra Luxury Drink for Jet-Setters By Tiana Reid | Published 2010-08-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/tequila-avion References: [luxist](http://www.luxist.com/2010/07/29/tequila-avion-new-for-the-private-jet-set/) & [tequilaavion](http://www.tequilaavion.com/) Created by Ken Austin, [Tequila Avion](https://www.trendhunter.com/trends/gustavo-zermeo-jr) is a tequila made with [slow-roasted agave](https://www.trendhunter.com/trends/el-texano-tequila) with hints of cherry, peach, pear, rose petals and herbs. Aged six months, Tequila Avion has coined the term of “Taste Elevated,” referring to a new age in quality spirits. Austin is an executive at Marquis Jet so it's no surprise that he has played a role in creating a spirit exclusively for those used to luxury travel. **Implications** - Tequila Avion has gained notoriety with its influential role on popular television series 'Entourage,' which helped to market the brand as a [luxury liquor](https://www.trendhunter.com/trends/tequila-volteo) for frequent travelers. Austin's relationship to air travel makes for a fruitful relationship between both of his major business ventures, and if the Avion drinking experience compares to the quality of the Marquis Jet flying experience, consumers won't be disappointed. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Luxury Spirits:** The rise of luxury spirits, such as Tequila Avion, presents opportunities for innovative and high-end alcohol brands. - **Celebrity Endorsements:** The power of celebrity endorsements, as seen with Tequila Avion on popular television series 'Entourage,' can greatly influence consumer perceptions and brand recognition. - **Cross-industry Collaboration:** The collaboration between the airline industry and spirits industry, as seen with Tequila Avion's executive ties to Marquis Jet, opens up possibilities for unique and seamless brand experiences. ### Industries Being Reshaped - **Alcohol:** The alcohol industry should consider developing their own line of luxurious and high-quality spirits to cater to discerning consumers. - **Entertainment:** The entertainment industry can leverage the influence of popular shows and movies to effectively promote and market luxury liquor brands. - **Travel:** The travel industry can explore partnerships with spirits brands to enhance the overall travel experience and cater to luxury-seeking customers. ## Related on Trend Hunter - [Top-Shelf Triple-Aged Tequilas](https://www.trendhunter.com/trends/mot-hennessy.md) - [Ultra-Elegant Tequila Branding](https://www.trendhunter.com/trends/volcan-xa.md) - [Prestige Market Tequilas](https://www.trendhunter.com/trends/patrn.md) - [Street Artist Tequila Collaborations](https://www.trendhunter.com/trends/gustavo-zermeo-jr.md) - [Luxury Tequila NFTs](https://www.trendhunter.com/trends/avion-tequila-extra-anejo.md) - [Ultra-Rare Premium Tequila Expressions](https://www.trendhunter.com/trends/trending-spirits.md) - [Luxury Añejo Tequila](https://www.trendhunter.com/trends/maestro-dobel-tequila.md) - [Secretive Tequila Spirits](https://www.trendhunter.com/trends/suave-premium-tequila-founders-formula.md) - [High/Low Blended Tequilas](https://www.trendhunter.com/trends/costa-tequila.md)