# Tequila on the Rocks You Don't Know Fine Tequila Until You've Tasted 901 (SPONSORED) By Katherinev123 | Published 2010-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tequila-901-silver References: [901stories](http://www.901stories.com/) (SPONSORED) What makes 901 Silver Tequila remarkable? Distilling an inherited recipe three times over to remove impurities and perfect the taste. The result means exceptional smoothness. So you’ll never have to shove another fruit salad in your mouth to erase the memory of whatever just hit your lips. Thanks to the recipe which took 60 years and three generations to refine, 901 Silver is always easy to enjoy. Take one sip, neat or on the rocks, and you’ll discover why it’s redefining how people drink tequila. View 901 Silver’s latest commercial (it's worth it) and catch the behind-the-scenes video of Justin Timberlake directing [here](http://www.901stories.com/making). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 93% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Refined Tequila:** Opportunity for creating high-quality, meticulously crafted tequilas that redefine the drinking experience. - **Smooth Distillation Process:** Innovation potential in developing new distillation techniques to remove impurities and enhance the smoothness of alcoholic beverages. - **Changing Drinking Habits:** Opportunities for creating new drinking experiences and redefining how people consume tequila. ### Sectors Adopting This - **Craft Spirits:** Craft distilleries can leverage refined tequila trends to create unique and premium spirits for the market. - **Alcohol Manufacturing:** Companies in the alcohol manufacturing industry can invest in innovative distillation processes to offer smoother and more enjoyable drinking experiences. - **Hospitality and Entertainment:** Restaurants, bars, and entertainment venues can capitalize on changing drinking habits by offering new tequila experiences and unique cocktail menus. ## Related on Trend Hunter - [Sculptural Tequila Bottle Designs](https://www.trendhunter.com/trends/msica-tequila.md) - [RTD Agave Tequila Cocktails](https://www.trendhunter.com/trends/tequio.md) - [Co-Branded Tequila Variants](https://www.trendhunter.com/trends/nmsu.md) - [Super-Premium Aged Tequila](https://www.trendhunter.com/trends/cristalino.md) - [Cucumber Jalapeño Tequilas](https://www.trendhunter.com/trends/1800-cucumber-jalapeo.md) - [Multi-Sensory Tequila Tastings](https://www.trendhunter.com/trends/immersive-tasting-experience.md) - [Luxurious Summery Tequila Creations](https://www.trendhunter.com/trends/patron-reposado.md) - [Versatile Tequila Liqueurs](https://www.trendhunter.com/trends/take-tequila.md) - [Tequila Diamond Brooches](https://www.trendhunter.com/trends/tequila-diamond.md)