# Ceremonial-Grade Matcha Powders Tenzo Matcha Works as a Natural Focus Booster Without the Jitters By Grace Mahas | Published 2021-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tenzo References: [tenzotea.co](https://tenzotea.co/) [Tenzo Matcha](https://www.trendhunter.com/trends/pret-a-manger-6) is a new brand offering high-quality [ceremonial-grade powder](https://www.trendhunter.com/trends/ceremonialgrade-organic-matcha) that recently made waves with matcha lovers and coffee converts alike. Tenzo was founded by entrepreneurs Steve O’Dell and Robbie Page who saw a need for the "perfect" matcha as an alternative to caffeine. Together, the two create Tenzo which works as a natural focus booster without giving drinkers the typical "coffee crash." Tenzo Matcha is made from 100% powdered green tea that provides clean energy without any sugar content or unknown chemicals that are often found in other performance beverages. Moreover, one scoop of Tenzo Matcha contains the same caffeine as one shot of espresso, however, thanks to the l-theanine naturally found in the beverage, the energy lasts for hours. Image Credit: Tenzo ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Natural Energy Boosters:** Increased demand for alternative energy boosters could drive innovation in the food and beverage industry to create natural, low-sugar products like Tenzo Matcha. - **Ceremonial-grade Products:** As consumers become more interested in specialty and premium products, there is a potential for growth in the market for ceremonial-grade matcha powder. - **Alternative to Coffee:** As people look for alternative beverages to coffee, matcha could potentially disrupt the coffee industry by providing a natural energy boost without the downsides of caffeine. ### Who This Affects Most - **Food and Beverage:** Tenzo Matcha is a product that could disrupt the energy drink market with its promise of natural and healthy energy boosters. - **Specialty Foods:** Tenzo Matcha is positioned as a premium, ceremonial-grade product that could drive growth in the specialty food market. - **Coffee:** As consumers look for alternatives to coffee, matcha could disrupt the coffee industry by offering a unique value proposition that delivers natural and sustained energy without the caffeine jitters. ## Related on Trend Hunter - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Energy-Boosting Matcha Blends](https://www.trendhunter.com/trends/dynamo-organic.md) - [Umami-Forward Matcha Blends](https://www.trendhunter.com/trends/theother-masters-blend.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Reimagined Next-Gen Matcha Powders](https://www.trendhunter.com/trends/melo-matcha.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Health-Focused Decaffeinated Matchas](https://www.trendhunter.com/trends/decaf-matcha.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md)