# Mushroom-Enhanced Energy Drinks TENZING Natural Energy+ Lion's Mane Has Vitamin D and Magnesium By Michael Hemsworth | Published 2026-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tenzing-natural-energy-lions-mane References: [retailtimes](https://retailtimes.co.uk/tenzing-launches-new-range-natural-energy/) & [tenzingnaturalenergy](https://tenzingnaturalenergy.com/?srsltid=AfmBOopS-cjscqTpZ4h6twHO3adr2Fu98uA5N-OznpDYT4Pi3683lmWG)  Functional refreshments are surging in popularity amongst health-minded consumers, which is seeing brands respond with options like the TENZING [Natural Energy+](https://www.trendhunter.com/trends/tenzing-natural-energy-focus) [Lion's Mane](https://www.trendhunter.com/trends/mushroompowered-supplement) energy drink. The beverage boasts the brand's signature Good Energy blend that's 100% naturally sourced, low in calories and won't cause a crash later in the day. The drink is formulated with lion's mane mushrooms to support mental clarity and focus, while magnesium and vitamin D help with energy release. The natural caffeine from green coffee beans maximizes sustained energy. Founder Huib van Bockel commented on the TENZING Natural Energy+ Lion's Mane energy drink saying, "With Natural Energy+, we’re building on what TENZING is known for: Good Energy that’s 100% from nature, low calorie, with no junk and no crash. Adding powerful functional ingredients like [Lion’s Mane](https://www.trendhunter.com/trends/mushroom-nitro-cold-brew) allows us to offer more targeted benefits, without compromising on what energy should be.” ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 67% | Activity: 72% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Functional Mushroom-based Products:** The integration of functional mushrooms like lion's mane into beverages introduces a novel category of functional food products aimed at cognitive enhancement and overall well-being. - **Clean Energy Alternatives:** As consumers increasingly prioritize health, the demand for energy drinks that utilize natural and clean ingredients without causing energy crashes is reshaping the industry. - **Vitamin-enriched Beverages:** Beverages fortified with vitamins such as Vitamin D are transforming traditional drink offerings into functional health products focused on providing holistic health benefits. ### Where This Applies - **Nutraceuticals:** A surge in consumer interest in functional, health-focused ingredients is catalyzing growth in the nutraceutical sector, especially with the incorporation of mushroom-based compounds. - **Health and Wellness Beverages:** Sustainably produced, nutrient-rich beverages are gaining traction in the health and wellness industry, highlighting a shift towards mindful consumption. - **Plant-based Functional Foods:** The rise of plant-based functional foods, bolstered by natural and clean-label ingredients, is redefining traditional perceptions of health foods. ## Related on Trend Hunter - [French-Inspired Functional Drinks](https://www.trendhunter.com/trends/journee.md) - [Functional Mushroom Energy Drinks](https://www.trendhunter.com/trends/milonga-yerba-mate.md) - [Hydration-Driven Wellness Energy Drinks](https://www.trendhunter.com/trends/hippie-energy.md) - [Immunity-Boosting Wellness Shots](https://www.trendhunter.com/trends/vive-organic.md) - [Modern Adaptogen Energy Drinks](https://www.trendhunter.com/trends/adaptogen-energy-drinks.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Peachy Plant-Based Energy Drinks](https://www.trendhunter.com/trends/tenzing-peach-honey-melon.md) - [Vitamin-Enriched Mushroom Supplements](https://www.trendhunter.com/trends/love-mushrooms-lions-mane-plus.md)