# Health-Conscious Holiday Drink Ads This TENZING Christmas Ad Sees Santa Opting for a New Drink By Michael Hemsworth | Published 2024-12-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tenzing-christmas-ad References: [grocerytrader](https://grocerytrader.co.uk/tenzing-launches-playful-new-christmas-ad-calling-for-the-return-of-the-original-santa/) & [tenzingnaturalenergy](https://tenzingnaturalenergy.com/?srsltid=AfmBOoo2hqivxVadvu0lY7CAiNceqQiNrneISdUNouEPJgHxVPTD3gqI)  This [TENZING](https://www.trendhunter.com/trends/tenzing-natural-energy-lime-mint) Christmas ad takes a cheeky approach to holiday marketing by providing Santa Claus with a backstory that imagines him as a different man than he's known. The ad sees Santa starting off as a svelte character before striking a sponsorship deal with a well-known soft drink brand more than 100 years ago, which caused him to put on some weight around the midsection. The ad then sees Santa switching to TENZING energy drinks that offer a 100% plant-based recipe with no sugar in the mix alongside vitamins C and D, lion's mane mushroom and magnesium, which have contributed to him trimming down but being more energetic. The TENZING Christmas ad is being run now online on [Google](https://www.trendhunter.com/trends/worst-aquarium-ever), [TikTok](https://www.trendhunter.com/trends/red-bull-winter-edition-fig-apple) and Lad Bible. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 48% | Activity: 56% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Health-focused Holiday Marketing:** Brands are reimagining traditional holiday icons to promote health-conscious products during festive seasons. - **Plant-based Beverage Promotions:** Increased marketing efforts highlight plant-based drinks, emphasizing health benefits and natural ingredients. - **Humorous Rebranding Campaigns:** Companies are utilizing humor and nostalgia to rebrand classic characters, making them more relatable to contemporary audiences. ### Where This Applies - **Health and Wellness:** There is a growing focus on integrating health-conscious products into everyday and seasonal marketing campaigns. - **Beverage Industry:** Plant-based and sugar-free drinks are gaining market traction as consumers seek healthier alternatives. - **Advertising and Marketing:** Creative storytelling in ads is being leveraged to modernize and diversify brand messaging. ## Related on Trend Hunter - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Energy Drink Advent Calendars](https://www.trendhunter.com/trends/nocco-advent-calendar.md) - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [Festive Almond Beverages](https://www.trendhunter.com/trends/santas-favorite-milk.md) - [Interactive Family-Friendly Holiday Campaigns](https://www.trendhunter.com/trends/bolthouse-fresh.md) - [Thirst-Quenching Energy Drinks](https://www.trendhunter.com/trends/tenzing-natural-energy-lime-mint.md)