# Kooky Cartoon Branding The Tentenublo Label Features Lighthearted Animated Shenanigans By Susan Keefe | Published 2012-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tentenublo References: [lovelypackage](http://lovelypackage.com/tentenublo/) & [calcco](http://www.calcco.com/) The Spain-based design firm Calcco created a fun and lighthearted label for the [premium wine company](https://www.trendhunter.com/trends/curated-european-wine) Tentenublo. Tentenublo is a term used in Spain for centuries to describe the peal of bells that were supposed to ward off hail storms. To add a little endearing comedic fun to the brand, Calcco created an [illustrated literal interpretation](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) of the meaning of the wine's name. The label features a cartoon bell chasing a worried-looking cloud away. Road Runner-eque swirls and dashes are added to give the characters a sense of movement and urgency. The composition is capped off with a single music note hovering over the chase scene. The wine's name is announced in simple, clean typography, so as not to distract from the cartoon drama above. Fun-loving, humorous and simple, the Tentenublo [wine label](https://www.trendhunter.com/trends/mullet) is reminiscent of Saturday morning cartoons. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fun-loving Branding:** Opportunity for brands to incorporate playful and lighthearted design elements into their products and marketing strategies. - **Illustrated Interpretation:** The use of illustrations to visually represent the meaning behind a brand's name can create a memorable and engaging consumer experience. - **Clean Typography:** Implementing clean and simplistic typographic designs can help draw attention to key brand elements without overshadowing the overall design. ### Industries Being Reshaped - **Wine and Spirits:** Wine companies can leverage fun and kooky branding to stand out in a competitive market. - **Design and Advertising:** Graphic design firms can offer innovative and creative label designs that tell a story and captivate consumers. - **Consumer Products:** Brands across various industries can adopt playful and animated branding techniques to enhance their product packaging and connect with consumers on an emotional level. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md)