# Tennis-Themed Champagnes Champagne Lanson Launched Wimbledon-Themed Bubbly at Selfridges By Grace Mahas | Published 2019-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tennisthemed-champagnes References: [lanson](http://www.lanson.com/) In honor of the annual Championship, Wimbledon tennis tournaments, the [Champagne Lanson](https://www.trendhunter.com/trends/champagne-lanson-1) partnered with renown department store [Selfridges](https://www.trendhunter.com/trends/theater-pop-up) to launch two tennis-themed champagnes. The flavors include '[Black and Rose Label](https://www.trendhunter.com/trends/all-black-everything-preworkout)' half (37.5cl) bottles and miniature 'Black Label' (20cl) bottles. Both bottles will be dressed in newly designed Wimbledon Racquet-themed neoprene bottle cooler jackets. To continue the tennis theme, the pop-up event will include the product next to tennis balls. To complete the wine, strawberries will also be available for an authentic Wimbledon experience. Paul Beavis says: “We hope that once our unique style of Champagne is tried by their customers, they will become advocates.” These unique tennis-themed champagnes are the perfect gift for any summer party or wine enthusiasts. The exclusive Wimbledon-themed products are available for sampling and purchasing from Champagne Lanson’s pop up in Selfridges Foodhall from Friday 28th June - Sunday 14th July. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Tennis-themed Products:** There is an opportunity for companies to create tennis-themed products that cater to sports enthusiasts and fans, providing a unique and engaging experience. - **Collaborations with Luxury Brands:** Luxury brands can collaborate with renowned department stores to create exclusive and limited-edition products, tapping into the appeal of both brands and offering customers a premium experience. - **Event-based Marketing:** Brands can leverage major sporting events like Wimbledon to create special editions or themed products that align with the event, generating buzz and attracting a specific target audience. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can create tennis-themed products, such as tennis-inspired cocktails or snacks, to cater to sports fans looking for unique and interactive dining experiences. - **Fashion and Retail:** Luxury fashion brands and department stores can collaborate to create limited-edition collections with tennis-themed designs, appealing to both tennis enthusiasts and fashion-conscious consumers. - **Hospitality and Events:** Hotels, restaurants, and event venues can offer special packages or promotions during major tennis tournaments, incorporating tennis-themed elements into their offerings to attract sports fans and increase customer engagement. ## Related on Trend Hunter - [Tennis Championship Gin Spirits](https://www.trendhunter.com/trends/sipsmith-top-seed.md) - [Tennis-Themed Cafe Refreshments](https://www.trendhunter.com/trends/lavazza-wimbledon.md) - [Pink-Hued Luxury Wines](https://www.trendhunter.com/trends/champagne-lanson-1.md) - [Aromatic Travel Champagnes](https://www.trendhunter.com/trends/le-vintage-2012.md) - [Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/honey-deuce-cocktail-kit.md) - [Tennis-Themed Activations](https://www.trendhunter.com/trends/the-lalo-clubhouse.md) - [Courtside Wine Kits](https://www.trendhunter.com/trends/courtside-tasting-box.md) - [Sporty Aperitivo Apparel](https://www.trendhunter.com/trends/tennisinspired-capsule.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md)