# Tennis on Water Williams & Nadal for Sony Open By Bianca | Published 2008-03-27 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/tennis-water-williams-nadal-sony-open References: [blogs.orlandosentinel](http://blogs.orlandosentinel.com/features_popculture_blog/2008/03/serena-williams.html) Ever heard of an aquatic ace? How about a tennis match on the water? That sounds impossible, but it's not, as these images and video of Rafael Nadal and Serena Williams prove. On March 254, the world's first [tennis game on water](https://www.trendhunter.com/trends/game-set-sparkle) was held on the surface of Miami's Hotel Gansevoort swimming pool. Spanish tennis pro Nadal from Spain and American Williams held the aqua rally to kick off the [Sony](https://www.trendhunter.com/trends/ace-2-pro) Ericsson Open in South Beach. "This was a once in a lifetime chance to play tennis on water," Serena Williams said. "And it was a new challenge to play against Rafael. Especially since he volunteered to play at the deep end!" ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 18% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Water Sports Innovation:** The combination of popular sports like tennis with aquatic environments can lead to a whole new industry of water sports and equipment. - **Exotic Event Marketing:** Outdoor events that take unorthodox approaches will attract a new demographic and audience, bringing in new business opportunities for brands. - **Virtual Reality Entertainment:** With the use of immersive technology, realistic simulations of sporting events like tennis on water could create a new genre of entertainment and gaming. ### Industries Being Reshaped - **Sports Equipment Manufacturing:** Creating specialized equipment for water sport activities like tennis on water can open up new business avenues for equipment manufacturers. - **Hospitality and Tourism:** Innovative outdoor events like this not only bring in new clientele for hotels and resorts, but also create marketing opportunities to attract more visitors to the area. - **Entertainment and Media:** The integration of immersive technology in sports entertainment events can create new forms of digital media for which brands can advertise and draw in a new audience. ## Related on Trend Hunter - [Floating Recycled Tennis Courts](https://www.trendhunter.com/trends/parley-and-adidas.md) - [Tennis-Forward French Chateaus](https://www.trendhunter.com/trends/domaine-des-etangs.md) - [Tennis Champion Hydration Partnerships](https://www.trendhunter.com/trends/carlos-alcaraz.md) - [Floating Sustainable Padel Courts](https://www.trendhunter.com/trends/floating-padel-court.md) - [Tennis-Themed Activations](https://www.trendhunter.com/trends/the-lalo-clubhouse.md) - [Tennis-Inspired Luxurious Event Series](https://www.trendhunter.com/trends/luxurious-event-series.md) - [Professional Tennis Watchmaker Partnerships](https://www.trendhunter.com/trends/nexo-dallas-open.md) - [Tennis Court Water Stations](https://www.trendhunter.com/trends/evian-refill-water-system.md) - [Celebrative Tennis Courts](https://www.trendhunter.com/trends/novak-djokovic-court.md)