# Data-Powered Tennis Posters These IBM Ads Share Animated Sports Facts Based on Real-Time Events By Laura McQuarrie | Published 2016-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tennis-poster References: [adsoftheworld](http://adsoftheworld.com/media/ambient/ibm_rolandgarros) & [ibm](http://www.ibm.com/) To engage the public during The French Open (also referred to as Roland Garros), [IBM](https://www.trendhunter.com/trends/2024-us-open) created a series of smart tennis posters that were frequently updated with real-time facts and animations to go along with them. These 'Datables' help the public catch some of the highlights of the matches in a way that's 60,000 times faster than text. In total, more than 500 [digital billboards](https://www.trendhunter.com/trends/3d-billboards) were displayed throughout France, providing meaningful data visualizations. For instance, one of the Datables showed a tennis player's serve percentage in comparison to stats from last year. All of these [real-time Datables](https://www.trendhunter.com/trends/data-driven-digital-experience) take advantage of back-end technology in order to automatically generate these visualizations for all types of events in the tennis matches. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 21% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Real-time Data Visualizations:** Opportunity to create dynamic and engaging content by leveraging real-time data in various industries. - **Interactive Advertising:** Disruptive innovation opportunity to captivate audiences through interactive and constantly updating advertisements. - **Automated Visual Generation:** Potential for utilizing backend technology to automatically generate visualizations in real-time for different events and industries. ### Sectors Adopting This - **Sports Marketing:** Opportunity to enhance fan engagement and deliver real-time sports insights through interactive visual content and data-driven advertising. - **Digital Out-of-home Advertising:** Innovative use of real-time data and dynamic content to create visually appealing and personalized advertising campaigns on digital billboards. - **Event Analytics:** Disruptive innovation potential to automate data visualization and analytics for various events, improving decision-making and audience experiences. ## Related on Trend Hunter - [AI-Boosted Tennis Platforms](https://www.trendhunter.com/trends/2024-us-open.md) - [AI-Powered Sports Commentators](https://www.trendhunter.com/trends/ai-commentators.md) - [Interactive Tennis Activations](https://www.trendhunter.com/trends/fresh-del-monte-miami-open.md) - [AI-Generated Sports Campaigns](https://www.trendhunter.com/trends/aigenerated-campaign.md) - [AI-Powered Golf Experiences](https://www.trendhunter.com/trends/2025-masters-tournament.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Digital Icon-Inspired Tennis Balls](https://www.trendhunter.com/trends/wilson-and-apple.md) - [AI-Powered Tennis Racquets](https://www.trendhunter.com/trends/htkw.md)