# Equality-Espousing Apparel The Adidas x Pharrell Tennis Pack II Promotes Equality Among All By Rahul Kalvapalle | Published 2014-12-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/tennis-pack-ii References: [sneakernews](http://sneakernews.com/2014/10/29/pharrell-x-adidas-originals-stan-smith-tennis-pack-ii-arriving-retailers/) & [news.adidas](http://news.adidas.com/Global/Latest-News/ALL/adidas-to-Release-Communication-Campaign-and--Tennis-Pack-II-/s/d74bfc31-d0a2-4d52-9f13-d0505c82ef5e) The [Adidas](https://www.trendhunter.com/trends/physical-wearables-collection) x Pharrell Williams 'Tennis Pack II' continues on the vibrant and optimistic vein as previous collections, while additionally emphasizing the importance of equality. The collection's new campaign features millennials of all races, ethnicities, genders and walks of life, and depicts them coming together to signify unity and acceptance. The collection includes three Superstar Track Jackets forged in gorgeous satin cloth. A playful take on the [Stan Smith sneaker](https://www.trendhunter.com/trends/clot-stan-smith-beaded) is an eye-catching addition to the pack, and makes use of a silhouette crafted out of the same brightly colored felts from which tennis balls are constructed. The Adidas x Pharrell Williams 'Tennis Pack II' collection is available in stores, including Adidas Originals stores and select specialty boutiques around the world, as well as the Adidas Originals website. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Equality-espousing Apparel:** The Adidas x Pharrell Tennis Pack II promotes diversity and inclusivity in fashion by featuring millennials of all races, ethnicities, genders, and backgrounds. - **Vibrant and Optimistic Collections:** The collection continues Adidas and Pharrell's trend of creating vibrant and optimistic fashion pieces that resonate with contemporary consumers. - **Playful Sneaker Design:** The eye-catching Stan Smith sneaker in the collection is crafted with brightly colored felts from tennis balls, offering a playful and unique twist on a classic silhouette. ### Who This Affects Most - **Fashion and Apparel:** The Adidas x Pharrell Tennis Pack II sets a trend in the fashion industry by promoting inclusivity and embracing diversity through their apparel collections. - **Sportswear:** The collection showcases innovative design elements in sportswear, incorporating materials and inspiration from tennis into fashionable sneakers and jackets. - **Retail:** The collection's availability in Adidas stores and select boutiques highlights the potential for retail businesses to leverage collaborations and limited edition releases for increased foot traffic and sales. ## Related on Trend Hunter - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Physical Wearables Collections](https://www.trendhunter.com/trends/physical-wearables-collection.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md) - [Bulky Traction-Focused Sneakers](https://www.trendhunter.com/trends/humanrace-3.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md)