# Customizable Tennis Tournament Pop-Ups Lacoste Partners with Tennis Giant for National Bank Open By Kalin Ned | Published 2026-08-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tennis-giant References: [lesfacons](https://lesfacons.com/2026/08/17/lacoste-x-tennis-giant-at-the-national-bank-open-in-montreal/#jp-carousel-156997)  Lacoste partnered with Tennis Giant at the National Bank Open in Montreal to create an interactive public activation where tournament attendees could customize select apparel and accessories using exclusive [heritage-inspired patches](https://www.trendhunter.com/trends/heritage-tennis-runway-collections). This [pop-up offers fans](https://www.trendhunter.com/trends/personalization-concept-popup) a hands-on way to engage with the brand beyond the traditional retail experience. This initiative also coincides with Lacoste’s broader efforts to strengthen its Canadian presence through the recent revitalization of its boutiques at CF Toronto Eaton Centre and CF Carrefour Laval. The ability to select from patches inspired by Lacoste’s 90-year tennis heritage provides a tangible link to the brand’s storied history, appealing to consumers who value authenticity and storytelling in their purchases. The Lacoste x Tennis Giant activation also leverages the social nature of live sporting events, as participants can share their creations on social media, tag the brand, and engage with other fans. Image Credit: Lacoste ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 80% | Activity: 85% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Customizable Event Merchandise:** Personalized apparel stations at live events create differentiated retail moments that merge self-expression, fandom, and limited-time product value. - **Heritage-driven Brand Activations:** Archival design elements and brand history provide immersive storytelling tools that deepen consumer connection in experiential retail settings. - **Socially Shareable Pop-ups:** Interactive customization experiences at high-traffic venues generate organic digital visibility as consumers showcase unique creations across social platforms. ### Where This Applies - **Sports Retail:** Tournament-based shopping experiences blend athletic culture with exclusive product personalization, reshaping how fans engage with performance and lifestyle brands. - **Experiential Marketing:** Hands-on public activations offer brands new ways to convert event attendance into memorable participation, content creation, and consumer affinity. - **Fashion Apparel:** Limited customization features in premium apparel introduce scalable models for individuality, storytelling, and localized brand relevance. ## Related on Trend Hunter - [Elegant Courtside-Inspired Experiences](https://www.trendhunter.com/trends/le-cafe-lacoste.md) - [Tennis Brand Global Campaigns](https://www.trendhunter.com/trends/lacoste-relaunched.md) - [Tennis Tournament Champagne Sponsorships](https://www.trendhunter.com/trends/national-bank-open.md) - [Tennis-Inspired Summer Pop-Up Stores](https://www.trendhunter.com/trends/summer-popup.md) - [Sports Hospitality Programs](https://www.trendhunter.com/trends/us-open-experience.md) - [Creative Table Tournaments](https://www.trendhunter.com/trends/crocoliga-final.md) - [Sports Lifestyle Retail](https://www.trendhunter.com/trends/Sports-lifestyle-retail.md) - [Tennis Tournament Outfitters](https://www.trendhunter.com/trends/tennis-fashion-partnership.md) - [Performance-Driven Athletic Tennis Partnerships](https://www.trendhunter.com/trends/miami-open.md)