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# Scale Model Business Cards
Tennis Court Business Card Has a Memorable Impact in the Marketing Game

By Amelia Roblin | Published 2013-05-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tennis-court-business-card
References: [notcot.org](http://www.notcot.org/post/53759/) & [antoniocorrea.net](http://antoniocorrea.net/TENNIS-COURT-BUSINESS-CARD)

It takes a great deal of creativity to think outside of the box when designing your wallet-sized professional ID. This tennis court business card demonstrates three-dimensional thinking with an informative handout that's modeled after a ball sport quadrangle.

Antonio Correa was working with the Denia Salu Tennis Academy in São Paulo, Brazil, to come up with a business card with a great deal more depth. The solution was to render one whole side of the small rectangular piece of paper as a tennis court. White lines mark off the various sections and boundaries of the play space and the rest was inked in either green or burnt orange to represent the iconic hard court or the clay top. The tennis court business card is folded in half when it's handed over and features a pop-up net when it's opened.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **3D Business Cards:** The trend of utilizing 3D designs in business cards provides an opportunity for businesses to stand out and leave a memorable impact on potential clients.
- **Innovative Business Card Designs:** There is a trend towards businesses creating unique and innovative business card designs to leave a lasting impression on potential clients.
- **Creative Marketing Strategies:** As demonstrated by the tennis court business card, there is a trend towards using creative marketing strategies to stand out and attract potential clients.

### Who This Affects Most

- **Advertising:** The advertising industry can benefit from the trend of utilizing 3D designs and innovative business card designs to leave a lasting impression on potential clients.
- **Design:** The design industry can take advantage of the trend of businesses using creative marketing strategies like the tennis court business card to provide innovative solutions to their clients.
- **Sports Marketing:** The tennis court business card is an example of how creative marketing strategies can be used in the sports industry to attract potential clients and create a memorable impact.

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