# 90s-Themed Tennis Sportswear Rowing Blazers and K-Swiss Join Forces on a Tennis Collection By Amy Duong | Published 2022-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tennis-collection-1 References: [hypebeast](https://hypebeast.com/2022/6/rowing-blazers-and-k-swiss-launch-90s-inspired-tennis-capsule) & [kswiss](http://kswiss.com/) New York-based fashion imprint Rowing Blazers works in collaboration with [K-Swiss](https://www.trendhunter.com/trends/bricks-wood) on a new [tennis collection](https://www.trendhunter.com/trends/palace-x-fred-perry) designed for the Spring/Summer 2023 season. The duo delivers a range that is packed with nostalgic design elements and draws upon founder Jack Carlson's personal vintage collection of K-Swiss products. The new range is made up of sporty apparel and footwear designs. There is a strong 90s influence that can be seen in the form of the graphic pullover windbreaker and the [French terry crewneck sweater](https://www.trendhunter.com/trends/modern-activewear). The rest of the range includes the Si-08 sneaker, a selection of nylon shorts, a cotton tee, and cotton twill caps. Carlson talks about the range, “I’ve been wearing K-Swiss since I was a kid, and the Si-18 is an iconic tennis shoe in a way that just a small number of sneakers are truly important in the history of athletic footwear. So this collaboration is very meaningful for me. I wanted to use a very wearable ‘90s palette, and I was inspired by the tennis gear I collected growing up, going to the Open, and attending tennis camps. Although rowing became my main sport, tennis was always my passion.” Image Credit: Rowing Blazers ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 94% | Activity: 61% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia Sportswear:** Opportunity for brands to create sportswear collections that infuse nostalgia and vintage design elements. - **90s-inspired Fashion:** Opportunity for fashion brands to capitalize on the 90s trend by designing apparel and accessories that incorporate 90s-inspired design elements and color palettes - **Athletic Footwear Collaborations:** Opportunity for footwear brands to collaborate with sportswear companies to create unique and meaningful sneaker collections that appeal to nostalgia and history. ### Where This Applies - **Fashion Industry:** The fashion industry can benefit from designing and creating nostalgic collections that incorporate vintage design elements and color palettes. - **Sportswear Industry:** The sportswear industry has an opportunity to collaborate with fashion brands to create unique collections that appeal to a sense of nostalgia and history. - **Footwear Industry:** The footwear industry has an opportunity to collaborate with sportswear companies to create iconic sneaker collections that celebrate the history and legacy of athletic footwear. ## Related on Trend Hunter - [Collaborative Stylish Tennis Collections](https://www.trendhunter.com/trends/quiet-please-collection.md) - [Luxury Tennis-Inspired Capsules](https://www.trendhunter.com/trends/kinn-studio-x-sunset-tennis.md) - [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md) - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Inclusive Culture-Honoring Collaborations](https://www.trendhunter.com/trends/bricks-wood.md) - [Affordable Tennis-Inspired Apparel](https://www.trendhunter.com/trends/tenniscore.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md)