# AI-Driven Tennis Tournament Experiences Infosys Partners with Tennis Australia By Kalin Ned | Published 2026-02-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/tennis-australia References: [ausleisure.au](https://www.ausleisure.com.au/news/infosys-and-tennis-australia-deliver-ai-first-experiences-and-accessibility-to-australian-open-2026) & [infosys](https://www.infosys.com/newsroom/press-releases/2026/bring-ai-first-experiences-accessibility-ao2026.html)  [Infosys](https://www.trendhunter.com/trends/multiyear-collaboration), in partnership with [Tennis Australia](https://www.trendhunter.com/trends/tennis-commentators), has unveiled a series of AI-driven innovations for the Australian Open 2026 designed to enhance [fan engagement](https://www.trendhunter.com/trends/conversational-agent), improve accessibility, and demonstrate responsible applications of generative and agentic AI through its Infosys Topaz suite. Among the most notable new offerings is MatchFeel, a pilot accessibility experience that enables blind and visually impaired fans to follow live tennis matches through touch, using real-time ball and match data converted into tactile and haptic feedback on a physical court surface. A magnetic ring traces the ball's movement across engraved lines, and vibration patterns indicate speed and direction. Another debut is Rally, a humanoid AI mascot powered by generative AI and programmed for safe, tennis-specific interactions. This innovation will offer fans experiences like tennis-themed predictions, photo opportunities, and match insights through an interactive chat feature governed by responsible AI guardrails. Image Credit: Tennis Australia ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 68% | Activity: 73% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **Tactile Sports Accessibility:** Enabling blind and visually impaired spectators to perceive live match dynamics through haptic surfaces opens possibilities for new sensory-first event experiences and inclusive broadcast products. - **Humanoid AI Fan Engagement:** Deploying personable, tennis-focused humanoid agents creates opportunities for scalable, safe in-venue interactions that blend physical presence with conversational AI services. - **Real-time Generative Insights:** Streaming AI-generated predictions and contextual explanations during matches suggests a shift toward live, personalized analytics products that augment viewer understanding and storytelling. ### Where This Applies - **Sports Technology:** Integrating tactile tracking, haptics, and real-time data transforms the product landscape for wearable and venue-integrated sports tech solutions. - **Assistive Devices Manufacturing:** Translating live spatial data into physical feedback mechanisms indicates a market for next-generation accessibility hardware tailored to entertainment settings. - **Event Hospitality and Fan Services:** Embedding AI mascots and personalized generative services within venues points to novel guest-experience offerings and monetizable engagement layers for large events. ## Related on Trend Hunter - [Healthcare Artificial Intelligence Platforms](https://www.trendhunter.com/trends/healthcare-artificial-intelligence-platform.md) - [AI-Driven Sports Training Systems](https://www.trendhunter.com/trends/sports-training-systems.md) - [Digital Icon-Inspired Tennis Balls](https://www.trendhunter.com/trends/wilson-and-apple.md) - [AI-Powered Golf Experiences](https://www.trendhunter.com/trends/2025-masters-tournament.md) - [Innovative Tennis Training Robots](https://www.trendhunter.com/trends/tennis-training-robot.md) - [Appliance Brand-Supported Tennis Events](https://www.trendhunter.com/trends/2026-australian-open.md) - [Connected Vision Tennis Robots](https://www.trendhunter.com/trends/aceii-one.md) - [AI-Powered Tennis Training Robots](https://www.trendhunter.com/trends/tenniix-ultra.md) - [AI Invoice Collectors](https://www.trendhunter.com/trends/tennis-finance.md)