# Plant-Based Alcohol Alternatives Tenneyson's Black Ginger Mimics the Heat of Booze By Laura McQuarrie | Published 2022-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tenneyson References: [gearpatrol](https://www.gearpatrol.com/food/g35278537/best-non-alcoholic-drinks/) & [tenneyson](https://tenneyson.com/products/tenneyson-black-ginger-1)  Tenneyson's Black Ginger is a plant-based alcohol alternative that's bold and spicy yet sippable, and it's described as "a fresh, bold and bright take on what liquor could be." Comparable to an aperitif or digestif, the concentrated non-alcoholic product is full of botanical flavors and no bubbles or added sugars. Alongside ginger, dandelion, lemon balm, bergamot, Yerba Matte, Grape Seed, and Gentian Root appear in the Black Ginger recipe for a feel-good drinking experience. This plant-based alcohol alternative can be enjoyed on its own or combined with other ingredients to create [no- and low-alcohol cocktails](https://www.trendhunter.com/trends/drop-of-gin). [NoLo](https://www.trendhunter.com/trends/bodvr-no-0) drinks continue to rise in popularity, especially as Millennial and Gen Z drinkers prioritize experiences that are focused on flavor and moderation, and less centered on alcohol. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 57% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Plant-based Beverages:** Opportunity to create more plant-based alcoholic alternatives that appeal to health-conscious consumers. - **No- and Low-alcohol Drinks:** Growing trend towards moderation in drinking creates opportunity for non-alcoholic and low-alcohol beverage options. - **Botanical Flavors:** Incorporating botanical flavors into alcoholic beverages provides a unique alternative to traditional ingredients and can appeal to health-conscious consumers. ### Industries Being Reshaped - **Alcoholic Beverages:** Opportunity to disrupt traditional alcoholic beverages with more plant-based, no- and low-alcohol, and botanical options. - **Non-alcoholic Beverages:** Growing trend towards moderation in drinking creates opportunity for more flavorful and sophisticated non-alcoholic options. - **Health and Wellness:** Incorporating botanical ingredients into beverages can appeal to health-conscious consumers seeking healthier options. ## Related on Trend Hunter - [Non-Alcoholic Spirit Alternatives](https://www.trendhunter.com/trends/clean-co.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Functional Alcohol-Free Spirits](https://www.trendhunter.com/trends/bonbuz.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/junipre.md) - [Mushroom-Made Gin Alternatives](https://www.trendhunter.com/trends/little-saints-st-juniper.md) - [Spicy Non-Alcoholic Elixirs](https://www.trendhunter.com/trends/livener-xs.md)