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# Broccoli-Infused Chocolates
Tenderstem Tender-Choc Chocolates are Here for Valentine's Day

By Michael Hemsworth | Published 2024-02-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tenderstem-tenderchoc
References: [foodbev](https://www.foodbev.com/news/tenderstem-broccoli-infused-chocolate-launches-for-valentines-day/) & [tenderstem.co.za](https://www.tenderstem.co.za)

![Broccoli-Infused Chocolates](https://cdn.trendhunterstatic.com/thumbs/526/tenderstem-tenderchoc.jpeg)

Tenderstem Tender-[Choc](https://www.trendhunter.com/trends/choc-nibbles) chocolates have been created in partnership with the Chococo chocolatier as a sweet treat that features an unexpected ingredient in the mix. The chocolates come in boxes of nine servings that are crafted with a 72% Ecuador origin [dark chocolate](https://www.trendhunter.com/trends/sardineshaped-dark-chocolates) and filled with a green-hued ganache crafted with real Tenderstem broccoli along with a fresh Dorset cream. The result is a complexly flavored chocolate product that's perfect for [gifting to a loved one](https://www.trendhunter.com/trends/valentines-day-chocolate-collection) or friend who will appreciate the obscure nature of the treat.

Brand Director at Tenderstem David Samuels spoke on the Tenderstem Tender-Choc saying, "This Valentine’s Day, we wanted to offer something truly special and unexpected for lovebirds, to allow Brits to reflect their unique and special feelings with a unique and special gift. We are thrilled to have joined forces with Chococo for this truly one-off offering and inject some classic Tenderstem cheekiness into the annual day of romance.”

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 79% | Activity: 85% | Freshness: 21%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Unique Flavored Chocolates:** Chocolates infused with unexpected ingredients like Tenderstem broccoli offer a unique and complex flavor profile.
- **Gourmet Food Pairings:** Collaborations between chocolatiers and vegetable producers create opportunities for innovative and unusual food pairings.
- **Novelty Valentine's Day Gifts:** Consumers are looking for unique and unusual gifts for Valentine's Day, such as broccoli-infused chocolates.

### Who This Affects Most

- **Chocolate Confectionery:** Chocolatiers are exploring new flavors and ingredients to create innovative and unique chocolate products.
- **Vegetable Farming:** Vegetable producers are collaborating with chocolate manufacturers to create new food pairing opportunities and expand their market reach.
- **Gift and Specialty Retail:** The demand for unique and novelty gifts for special occasions like Valentine's Day presents opportunities for retailers to offer unconventional products.

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