# Fried Chicken Romance Novellas 'Tender Wings of Desire' is a Mother's Day Promotion from KFC By Joey Haar | Published 2017-05-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tender-wings-of-desire References: [qsrmagazine](https://www.qsrmagazine.com/news/kfc-releases-romance-novella-mothers-day) & [amazon](https://www.amazon.com/dp/B0713XG522?tag=trenhunt0f-20) This Mother's Day, [KFC](https://www.trendhunter.com/trends/mom-flies-the-coop) is acknowledging what people might not like to consider as far as their mothers are concerned; moms like a little romance just as much as anyone else, so KFC is indulging that passion by releasing a romance novella called 'Tender Wings of Desire.' Though the [QSR](https://www.trendhunter.com/trends/kfc-nuggets-of-appreciation-meal) isn't typically associated with any writing beyond the items on its menu, it has indeed published a complete novella that is available as an e-book for free through [Amazon](https://www.trendhunter.com/trends/intense-perfume-mist). Tender Wings of Desire is set in Victorian England, and it follows the mischievous and restless Lady Madeline Parker in her decision to run away from a loveless engagement at her family's Parker Manor. Out on her own, she finds herself falling for Harlan Sanders, the sailor who would go on to become the colonel from KFC. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 6% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Branded Novellas:** Brands can create and distribute their own novellas to build unique and engaging customer experiences. - **Genre Blending:** Brands can attract new audiences by merging unexpected genres, such as romance and fast food. - **Surprise Marketing:** Using surprise marketing techniques, such as releasing a free e-book, can generate buzz and brand awareness. ### Where This Applies - **Food Service:** Food service companies can use creative marketing strategies to engage customers and build brand loyalty. - **Publishing:** Publishing industries can partner with brands to expand their audience and reach new demographics. - **Entertainment:** Entertainment industries can explore innovative collaborations with unexpected brands to create unique and engaging content. ## Related on Trend Hunter - [In-Suite Savory Waffles](https://www.trendhunter.com/trends/mom-flies-the-coop.md) - [Mother's Day QSR Campaigns](https://www.trendhunter.com/trends/kfc-nuggets-of-appreciation-meal.md) - [Sweet-And-Savoury QSR Meals](https://www.trendhunter.com/trends/chicken-waffles.md) - [QSR Hotel Pop-Ups](https://www.trendhunter.com/trends/kfc-staycation.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Herbaceous QSR Fragrances](https://www.trendhunter.com/trends/eau-duardo.md) - [Fried Chicken-Flavored Macaroni](https://www.trendhunter.com/trends/kd-kfc-original-recipe-flavour-mac-n-cheese.md) - [Complimentary Fried Chicken Promotions](https://www.trendhunter.com/trends/kfc-free-bucket-on-us.md) - [Frozen Chicken Tender-Inspired Treats](https://www.trendhunter.com/trends/i-scream-tender.md)