# Lady-Like Updos The 'Tender is the Night' US Vogue September 2010 is Sophisticated By Annie Ho | Published 2010-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tender-is-the-night-us-vogue-september-2010 References: [awake-smile.blogspot](http://awake-smile.blogspot.com/2010/08/miranda-kerr-joan-smalls-guinevere-van.html) & [vogue](http://www.vogue.com) The 'Tender is the Night' US Vogue September 2010 editorial is one that embraces high-class society and is reminiscent of Marie Antoinette. Models Miranda Kerr, Joan Smalls, Stella Tennant and Guinevere Van Seenus look proper and lady-like in every picture, donning [upscale couture](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture). The photographer for this wonderful spread is Steven Meisel. The 'Tender is the Night' US Vogue September 2010 spread will have you appreciating the [amazing dresses](https://www.trendhunter.com/trends/mcqueen-holiday-2025) and updos. **Implications** - Consumers are getting tired of the overtly revealing looks coming out in modern society. Products that feature a [subtler aesthetic](https://www.trendhunter.com/trends/the-journey) are appealing to those who desire a more classic appearance. Companies trying to increase their worth could focus on this. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Sophisticated Fashion:** There is a market for fashion that embraces a more refined and upscale aesthetic. - **Classic Hairstyles:** Consumers are seeking more traditional and timeless hairstyles. - **Upscale Couture:** There is demand for high-end couture that emphasizes sophistication and elegance. ### Who This Affects Most - **Fashion:** High-end fashion designers can incorporate classic and sophisticated elements into their collections. - **Hair and Beauty:** Hair and beauty professionals can offer more traditional and refined styles to meet customer demand. - **Luxury Goods:** Luxury brands can market products that emphasize elegance and sophistication to appeal to consumers seeking a more classic aesthetic. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)