# Summer Festival Fashion Tendencias Fashionmag Street Issue Shows What to Wear This Season By Marissa Brassfield | Published 2010-04-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tendencias-fashionmag-street-issue References: [thefashionisto](http://thefashionisto.com/blog/carl-brolin-by-esteban-palazuelos-tendencias-april-2010/) & [tendenciasfashionmag](http://www.tendenciasfashionmag.com/) The Tendencias Fashionmag street issue features casual menswear that's perfect for summer music festivals. From floral button-downs to tattered jeans and cuffed denim shorts, I feel like I've seen all of these fashions at this weekend's Coachella festival. Model Carl Brolin is photographed by Esteban Palazelos for the Tendencias Fashionmag street issue. See more romantic casual menswear features below. **Implications** - Lightweight and floral patterns are no longer limited to the ladies as presented within this interesting editorial. As men too, are looking for fashion pieces which are breezy enough for summer, designers and retailers alike are hoping to attend to this demographic by presenting flowing fabrics, lighter colors and more intricate [summer designs for both genders](https://www.trendhunter.com/trends/marmot-1). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 53% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Casual Menswear:** Opportunity for designers and retailers to develop summer fashion pieces for men that are lightweight, floral, and breezy. - **Floral Patterns for Men:** Potential for designers and retailers to cater to the growing demand for intricate summer designs that incorporate floral patterns for men. - **Gender-inclusive Summer Fashion:** Disruptive innovation opportunity for the fashion industry to create gender-inclusive summer fashion pieces that appeal to both men and women. ### Industries Being Reshaped - **Fashion:** Fashion industry can seize the opportunity to develop and market lightweight, floral, and gender-inclusive fashion pieces for summer festival-goers. - **Retail:** Retailers can tap into the demand for gender-inclusive summer fashion and stock their stores with a wider range of casual menswear featuring floral patterns. - **Design:** Designers have the chance to innovate and create new designs that incorporate floral patterns and lighter colors for both men and women in their summer collections. ## Related on Trend Hunter - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Breathable Festival Fabrics](https://www.trendhunter.com/trends/nobis.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md)