# Shirts as Faces Tendencias December 2009 Cover Shoot Emphasizes Fun (and Ripped Abs) By Marissa Brassfield | Published 2009-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tendencias-december-2009-cover References: [67.20.122.96](http://67.20.122.96/blog/2009/12/tendencias-francisco-lachowski-by-capizzano/?utm_source=twitterfeed&utm_medium=twitter) & [tendenciasfashionmag](http://www.tendenciasfashionmag.com/) Between the ripped abs and lip-licking from Francisco Lachowski in this Tendencias December 2009 cover shoot, I'm sold. Never mind that photographer Marcelo Capizzano did an excellent job at blending lighthearted fun and [men's fashion](https://www.trendhunter.com/trends/tough-guys-soft-sweaters)--give me more abs! Tongue-wagging aside, the Tendencias December 2009 cover shoot gives us a great insight into [men's streetwear](https://www.trendhunter.com/trends/mens-wearhouse), from pork pie hats to dressed-down suiting. See more shots from the pictorial above. **Implications** - Consumers are attracted to designs that utilize some sort of [sex appeal](https://www.trendhunter.com/trends/tom-of-finland-foundation). Products that are sensual grab customers' attentions through its ability to seduce. Companies could create more of their items with this provocative element in mind to appeal to a wider audience. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 35% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sensual Design:** Designs that utilize sex appeal can grab customer attention and seduce them, presenting an opportunity for companies to create more provocative products. - **Men's Streetwear:** The Tendencias December 2009 cover shoot highlights the popularity of men's streetwear, indicating an opportunity for companies to cater to this fashion trend. - **Blending Fun and Fashion:** The blend of lighthearted fun and men's fashion in the Tendencias December 2009 cover shoot showcases the potential for companies to create products that combine entertainment and style. ### Sectors Adopting This - **Fashion:** The Tendencias December 2009 cover shoot emphasizes innovative approaches to men's fashion, encouraging the fashion industry to explore new design concepts. - **Advertising and Marketing:** The use of sensual and provocative elements in design highlights an opportunity for the advertising and marketing industry to leverage sex appeal to attract customers. - **Photography:** Photographer Marcelo Capizzano's job of blending fun and fashion provides an example for the photography industry to explore creative ways of capturing the essence of a brand or concept. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Mexican Beer-Inspired Streetwear](https://www.trendhunter.com/trends/fighting-spirit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Brazil-Inspired Minimal Sculpted Fashion](https://www.trendhunter.com/trends/logo-ribbed-knit-tank.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Next-Gen Graphic Attire](https://www.trendhunter.com/trends/serenity-trends-graphic-clothing.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)