# Clear Air Clothing Ten Tree Restores Natural Forests With Every Item Sold By Sarah Moore | Published 2012-07-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ten-tree References: [ethicalocean](http://www.ethicalocean.com/seller_shop/29630) & [tentree.org](http://tentree.org) Ten Tree is a social business dedicated to providing clean and healthy air by reforesting areas where trees have been destroyed and planting forests where there were no trees existing previously. Founded by David Luba and Kalen Emsley, the company uses [apparel sales](https://www.trendhunter.com/trends/forestfriendly-fashion) to fund the planting of new trees, with the purchase of each garment from the company providing the money needed to plant ten trees. With extensive experience in the forestry industry and a desire to protect the natural landscape, the founders committed to the provision of planting ten trees for each item sold. Providing trees to areas across the world, the company's contribution to the environment restores the natural ecosystem, diversifies wildlife, improves air quality and, in some cases, provides food for locals living near the newly planted trees. **Contact Information** Ten Tree [website](http://tentree.org) Ten Tree on [Facebook](http://www.facebook.com/tentreeapparel) Ten Tree on [Twitter](http://twitter.com/TenTreeApparel) Ten Tree on [YouTube](http://www.youtube.com/user/TenTreeApparel) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 49% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Reforestation Apparel:** Apparel companies incentivized to reforest areas by dedicating sales to planting trees. - **Sustainable Fashion:** The fashion industry promoting sustainability by incorporating eco-friendly elements to products. - **Eco-philanthropy:** Companies engaging in philanthropy to support environmental causes. ### Industries Being Reshaped - **Apparel:** Apparel industry with an opportunity to incorporate reforestation and sustainability into business models. - **Environmental Conservation Organizations:** Nonprofits focused on conservation can forge partnerships with companies to support reforestation efforts. - **Eco-tourism:** Travel industry promoting tourism in areas where reforestation efforts have taken place to promote environmental conservation. ## Related on Trend Hunter - [Wildfire-Detecting Social Monitoring AI Tools](https://www.trendhunter.com/trends/following-wildfire.md) - [Tree-Planting Retail Initiatives](https://www.trendhunter.com/trends/albertsons-companies.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Distiller Tree Planting Initiatives](https://www.trendhunter.com/trends/redwood-empire-whiskey.md) - [Community Tree-Planting Applications](https://www.trendhunter.com/trends/furthr.md) - [Massive Tree-Planting Initiatives](https://www.trendhunter.com/trends/national-forest-foundation.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Tree-Planting Spa Initiatives](https://www.trendhunter.com/trends/environmental-sustainability-program.md) - [In-Game Tree-Planting Initatives](https://www.trendhunter.com/trends/match-masters.md)