# Ethical Protein Cat Treats Ten Lives Makes Lickable Cat Treats with Precision Fermentation and AI By Laura McQuarrie | Published 2025-04-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ten-lives References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/19129-pet-food-trends-embraced-at-global-pet-expo-2025) & [tenlives](https://www.tenlives.com/)  Ten Lives makes sustainable snacks for cats by using precision fermentation enhanced by artificial intelligence to replace animal protein without compromising the health of carnivores. [Precision](https://www.trendhunter.com/trends/bold-cultr) fermentation is already changing the way people consume meat alternatives and other food products without relying on animal agriculture, and with its innovative products, Ten Lives is on a mission to reduce the environmental impact of pets' diets. These [vegan-friendly lickable treats for cats](https://www.trendhunter.com/trends/wild-earth-unicorn-pate) boast "an irresistible blend of kill-free, harm-free ingredients," featuring protein found in the natural prey of cats. At Global Pet Expo 2025, Ten Lives offered a look at its new [lickable cat treat](https://www.trendhunter.com/trends/chick-bites) made with clean, ethical rabbit protein—one ton of animal protein replaced represents 5,000 animal lives saved. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 75% | Activity: 73% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **Precision Fermentation Foods:** The advancement of precision fermentation enables the creation of animal protein alternatives, revolutionizing pet food by offering sustainable and ethical choices. - **AI-driven Food Production:** AI-enhanced methods streamline the development of novel pet foods, optimizing nutrition profiles while minimizing environmental harm. - **Sustainable Pet Products:** There is growing innovation in designing environmentally friendly pet products that cater to ethical and sustainable consumption patterns among pet owners. ### Who This Affects Most - **Pet Food Industry:** The integration of precision fermentation and AI in pet food production offers opportunities for differentiation and growth in a competitive market. - **Alternative Protein Market:** The development of non-animal-based proteins is expanding into the pet industry, offering sustainable solutions that capture environmentally conscious pet owners. - **Sustainable Agriculture:** The shift towards utilizing biotechnology in agriculture to produce harm-free animal proteins represents a transformative movement within farming practices. ## Related on Trend Hunter - [Plant-Powered Cat Treats](https://www.trendhunter.com/trends/vegcat-pure-bites.md) - [Vegan Cat Treats](https://www.trendhunter.com/trends/vegan-cat-treats.md) - [Cultivated Cat Treats](https://www.trendhunter.com/trends/marina-cat.md) - [Alternative Protein Pet Treats](https://www.trendhunter.com/trends/freezedried-treats.md) - [Protein-First Cat Treats](https://www.trendhunter.com/trends/treats-for-cats.md) - [Cultivated Seafood Cat Treats](https://www.trendhunter.com/trends/friends-family-cat-cultivated-ocean-fish-cat-treats.md) - [Lickable Wet Cat Treats](https://www.trendhunter.com/trends/smalls-licks.md) - [Cultivated Mouse Cat Foods](https://www.trendhunter.com/trends/biocraft-pet-nutrition.md) - [High-Protein Cultivated Treats](https://www.trendhunter.com/trends/friends-family-pet-food.md)