# 10 Ugly Sports Logos What Were They Thinking? By Going Like Sixty | Published 2008-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ten-fugly-sports-logos-what-were-they-thinking References: [inventorspot](http://inventorspot.com/articles/the_10_worst_sports_logos_15358) Here are 10 truly ugly sport team logos. Some were used for a very short time before graphic designers existed, some are the work of probably highly compensated graphic designers. The teams are the Jets, Browns, Buccaneers, Cubs, [Mighty Ducks](https://www.trendhunter.com/trends/fresh-thyme-market1), Islanders, [Trailblazers](https://www.trendhunter.com/trends/clif-pet), [Nuggets](https://www.trendhunter.com/trends/tyson-chicken-nuggets), Red Sox, and Tigers. Which one did you have a hard time recognizing immediately? How about the Jets? Is that a plane landing on a football? If you squint, you can see an angry lineman about to kick your butt. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 85% | Activity: 23% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Logo Design:** Opportunities for graphic designers to create sleek, simplified logos for sports teams. - **Retro Logo Revivals:** Chances for teams to update their outdated logos with modernized versions that still pay homage to the past. - **Fan-inclusive Logo Design:** Potential for sports teams to involve their fans in the logo design process, ensuring a logo that resonates with supporters. ### Where This Applies - **Graphic Design:** Disruptive innovation opportunities in graphic design to create visually appealing and memorable sports team logos. - **Sports Apparel:** Opportunities for the sports apparel industry to design and sell merchandise featuring new and improved team logos. - **Sports Marketing:** Chances for sports marketing professionals to promote the rebranding efforts of sports teams that update their logos. ## Related on Trend Hunter - [Soccer Structure-Inspired Brands](https://www.trendhunter.com/trends/ea-sports-fc.md) - [Women's Pro Soccer Clubs](https://www.trendhunter.com/trends/afc-toronto.md) - [Athletics-Branded Custom Aircraft Liveries](https://www.trendhunter.com/trends/aircraft-livery.md) - [Custom Logo Makers](https://www.trendhunter.com/trends/jaguar-logo.md) - [Artist-Designed Sports Statues](https://www.trendhunter.com/trends/louis-de-guzman.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Football Team-Themed Footwear](https://www.trendhunter.com/trends/nfl-x-crocs-collection.md) - [Sports-Themed Grooming Tools](https://www.trendhunter.com/trends/gillette-1.md) - [Sports Team-Inspired Slipper Designs](https://www.trendhunter.com/trends/teams-collection.md)