# Painting-Inspired Shoe Ads TEN & Co. Presents Footwear Through Still Life Photographs By Simal Yilmaz | Published 2013-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ten-co1 References: [artnau](http://www.artnau.com/2013/04/ten-co/) & [ten-and-co](http://www.ten-and-co.com/) TEN & Co.'s gorgeous shoes, which are blissful hybrids of [ethnic and classical fashion](https://www.trendhunter.com/trends/rahul-mishra), are presented unusually through an ancient art form that had predominantly been used for paintings. With origins dating back to the Middle Ages and Ancient Greece, [still life](https://www.trendhunter.com/trends/still-life-1) is a work of art that uses inanimate objects such as flowers, glasses, books and food in a symbolically coherent manner for modeling paintings. We have been increasingly seeing this art form getting used for fashion editorials, and TEN & Co.'s [new shoe collection](https://www.trendhunter.com/trends/ohana-hatake) is definitely one of the brands that has utilized this concept effectively. Photographed by René Cervantes and styled by Alex Brannian and Tory Noll, this imaginative editorial is vibrant, intriguing and eye-catching. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Still Life Fashion:** Using the ancient art form of still life in fashion editorials creates vibrant and eye-catching imagery. - **Ethnic-classical Fashion Hybrid:** Blissful hybrids of ethnic and classical fashion are gaining popularity in the industry. - **Art-inspired Advertising:** Brands are utilizing art forms like still life to present their products in a unique and captivating way. ### Industries Being Reshaped - **Fashion:** The fashion industry can embrace still life-inspired fashion editorials for their advertising campaigns. - **Footwear:** Footwear brands can explore the concept of ethnic-classical fashion hybrids to create unique and appealing shoe collections. - **Advertising:** The advertising industry can incorporate art-inspired concepts, such as still life, to create visually captivating campaigns for various products. ## Related on Trend Hunter - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Stunning Japanese Art-Inspired Footwear](https://www.trendhunter.com/trends/shun-sudo.md) - [Cross-Cultural Footwear Designs](https://www.trendhunter.com/trends/rahul-mishra.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Collaborative Artful Shoe Designs](https://www.trendhunter.com/trends/metropole-seoul-derby.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md)