# Aerified Cosmetics Temptu's AIRbrush System Ensures Star-Quality Complexions By Katherinev123 | Published 2009-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/temptus-airbrush References: [nymag](http://nymag.com/daily/fashion/2009/09/best_bet_picture_perfect.html) & [temptu](http://temptu.com) Perfect skin is just an air puff away with Temptu’s [AIRbrush](https://www.trendhunter.com/trends/cafe-airbush) Makeup System. The high-performance brand, which has been used in movies, music videos and photo shoots will be available in stores mid September. Surprisingly easy to use, lightweight, and virtually noise-free, the Temptu AIRbrush system and AIR Pods (which come in 12 foundation shades) will give you the [most flawless, natural-looking finish](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation). And while you may not be familiar with Temptu’s AIRbrush system, the brand has been around for awhile, and has been used for film characters like ‘Mystique’ in X-men, flawless music video skin such as in Jennifer Lopez’s ‘Waiting for Tonight’ video, and for various photo shoots including a Gisele Bundchen 2009 spread for W Magazine. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 36% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Airbrush Makeup System:** Opportunity for disruptive innovation in the beauty industry by offering an easy-to-use, lightweight, and natural-looking airbrush makeup system. - **High-performance Brand:** Opportunity for disruptive innovation in the cosmetics industry by creating high-performance makeup products used in movies, music videos, and photo shoots. - **Flawless and Natural-looking Finish:** Opportunity for disruptive innovation in the skincare industry by developing products that provide a flawless and natural-looking finish. ### Where This Applies - **Beauty Industry:** Opportunity for disruptive innovation in the beauty industry by introducing an AIRbrush makeup system. - **Cosmetics Industry:** Opportunity for disruptive innovation in the cosmetics industry by offering high-performance makeup products. - **Skincare Industry:** Opportunity for disruptive innovation in the skincare industry by creating products that deliver a flawless and natural-looking finish. ## Related on Trend Hunter - [Cafe-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/cafe-airbush.md) - [Blurred Soft-Focus Cosmetics](https://www.trendhunter.com/trends/cloud-touch-finish-collection.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md) - [Skincare-Infused Setting Sprays](https://www.trendhunter.com/trends/ultra-blur.md) - [Filter-Finish Fine Powder Cushions](https://www.trendhunter.com/trends/mask-fit-ai-filter.md) - [Color-Matching Beauty Devices](https://www.trendhunter.com/trends/boldhue-starter-kit.md) - [Ultra-Fine Setting Sprays](https://www.trendhunter.com/trends/cloud-set.md) - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Adaptive Skin Tints](https://www.trendhunter.com/trends/skin-perfecting-tint.md)