# Exercising Kitty Campaigns DDB's Temptations Cat Treats Ads Proposes Cardio for Your Furry Feline By Leslie Chen | Published 2013-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/temptations-cat-treats References: [adsoftheworld](http://adsoftheworld.com/media/print/temptations_cat_treats_work_it_kitty_bosu_ball) & [temptationstreats](http://www.temptationstreats.com/) Even if you're not a pet owner yourself, these Temptations Cat Treats will instantly put a smile on your face. Created by [DDB](https://www.trendhunter.com/trends/cheeky-maccas) in Chicago, this campaign shows off the benefits of Temptations Cat Treats in helping your kitty lead a healthy lifestyle. Illustrating the different [workout activities](https://www.trendhunter.com/trends/dynamic-campaign) your cat could partake in, like leg stretches, using a punching bag or even a medicine ball, these ads send their message in a adorable and funny way. Each of the images also features a campy "Work it Kitty!" headline. Although I'm not sure if a real life feline could get up and perform some of the moves pictured in this campaign, the Temptations Cat Treats ads make the possibility so fun you won't help but believe in it. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Pet Fitness:** The trend of promoting fitness and exercise in pets through innovative products and campaigns, like Temptations Cat Treats ads, opens up opportunities for the development of interactive and engaging pet exercise equipment. - **Humorous Advertising:** The trend of using humor in advertising, as seen in the Temptations Cat Treats ads, presents opportunities for businesses to create memorable and shareable content that resonates with consumers. - **Inclusive Marketing:** The trend of promoting inclusiveness in marketing campaigns, exemplified by the Temptations Cat Treats ads featuring cats of different breeds and sizes, allows businesses to tap into diverse consumer segments and expand their customer base. ### Where This Applies - **Pet Food:** The pet food industry can leverage the trend of promoting pet fitness to develop and market specialized treats and food products that support and enhance the health and physical well-being of pets. - **Advertising:** The advertising industry can embrace the trend of incorporating humor in campaigns to create engaging and memorable content that cuts through the clutter, attracts consumer attention, and drives brand awareness. - **Consumer Goods:** The consumer goods industry can capitalize on the trend of inclusive marketing to create products that cater to diverse consumer needs and preferences, fostering a sense of belonging and inclusivity within their target market. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Sensory Cat Food Campaigns](https://www.trendhunter.com/trends/purradise.md) - [Multi-Textured Kitten Treats](https://www.trendhunter.com/trends/kitten-treats.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md) - [Cat-Friendly Book Sets](https://www.trendhunter.com/trends/tails-of-irresistibility.md) - [Tantalizing Chicken Cate Treats](https://www.trendhunter.com/trends/here-kitty-kitty-cat-treats.md) - [Esports Pet Treat Partnerships](https://www.trendhunter.com/trends/temptations.md)