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# Tempra Instant Cool Can

By Angela Lowe | Published 2006-04-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tempra-instant-cool-can
References: [gushmagazine](http://www.gushmagazine.com/article/tempra-cold-can-technology/) & [tempratech](http://www.tempratech.com/)

According to New Tech Spy, Miller will be using a brand new can in the near future for their [beer products](https://www.trendhunter.com/trends/kombi-cool-tap). The I. C Can (Instant Cool Can) from Tempra Technology is a real [self-refrigerating can](https://www.trendhunter.com/trends/beverage-technology). It has been proven to [lower beverage temperature](https://www.trendhunter.com/trends/allcom-smart-tumbler) by a minimum of 30° F (16.7° C) in just three minutes! When activated the natural desiccant contained in a vacuum draws heat from the beverage through the evaporator into an insulted heat container, which in turn significantly lowers the temperature of the beverage. Expect to see the first cans in 2007 and also prepare yourself for the significant price increase over aluminum.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 84% | Activity: 55% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Self-refrigerating Cans:** The I. C Can from Tempra Technology proves that cans can instantly cool beverages, creating an opportunity for other industries to develop innovative self-refrigerating packaging.
- **Instant Temperature Reduction:** The I. C Can lowers beverage temperature by a minimum of 30° F in just three minutes, presenting opportunities for industries to explore fast cooling technologies for various products.
- **Desiccant Technology:** The use of natural desiccants to draw heat and cool beverages in the I. C Can opens up possibilities for industries to incorporate desiccant technology for cooling in other applications.

### Sectors Adopting This

- **Beverage Packaging:** The self-refrigerating can technology can disrupt the beverage packaging industry by providing consumers with instant cooling capabilities.
- **Food and Beverage:** The instant temperature reduction innovation in the I. C Can can be applied in the food and beverage industry to rapidly cool perishable products and extend shelf life.
- **Product Packaging:** The desiccant technology showcased in the I. C Can can inspire the product packaging industry to develop cooling solutions that rely on desiccants for temperature control.

## Related on Trend Hunter

- [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md)
- [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md)
- [Quick Can-Cooling Kitchen Appliances](https://www.trendhunter.com/trends/one-minute-beverage-chiller.md)
- [Rapid Refreshment Cooling Systems](https://www.trendhunter.com/trends/envirocool-vtex.md)
- [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md)
- [Electricity-Free Beer Fridges](https://www.trendhunter.com/trends/bud-ground-cooler.md)
- [Color-Changing Beer Labels](https://www.trendhunter.com/trends/coors-bottles.md)
- [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md)
- [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md)