# Temporary 12-Hour Stores iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours By Laura McQuarrie | Published 2015-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/temporary-store References: [adsoftheworld](http://adsoftheworld.com/media/ambient/izettle_the_12_hour_store) & [12hourstore](http://12hourstore.com/) iZettle's 12 Hour Store takes the concept of a [pop-up shop](https://www.trendhunter.com/trends/67eleven) to the extremes. In order to support [small businesses](https://www.trendhunter.com/trends/target-soho-store) in Britain, iZettle created a flagship space to make sure that each of the six retailers was exposed to a ton of foot traffic. Each small business had the chance to take over the shop for 12 hours, and after their time was up, the shop got a mini makeover to accommodate the next brand's look, feel and product assortment. In order to stress that there would be only one day to see what was inside each of the [temporary boutiques](https://www.trendhunter.com/trends/historic-hotel-dangleterre), they were marked with street signs that comically informed the public of the shop's: "Grand opening today, grand closing tonight." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 52% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Retail:** Temporary retail spaces can provide a unique and engaging customer experience that benefits small businesses and can generate excitement within the retail industry. - **Flexible Retail Spaces:** Temporary spaces that are easily reconfigured and can accommodate different businesses offer opportunities for landlords to maximize the use of their properties and small businesses to test new markets with minimal overhead costs. - **Event-based Retail:** Temporary stores that align with cultural or seasonal events can generate hype, drive foot traffic, and create new opportunities for businesses and consumers alike. ### Where This Applies - **Retail:** Temporary retail spaces can help retailers test new markets and reach new audiences, and can also drive excitement and interest in the industry. - **Real Estate:** Temporary retail spaces provide landlords and property owners with a flexible option that can maximize the use of their properties and generate additional revenue streams. - **Events:** Temporary retail spaces that align with cultural or seasonal events can create new opportunities for businesses and consumers alike, and can also generate buzz and excitement around an event. ## Related on Trend Hunter - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Reusable Bag Pop-Up Shops](https://www.trendhunter.com/trends/ikea-hus-of-frakta.md) - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [Pop-Up Concept Grocery Stores](https://www.trendhunter.com/trends/another-pantry.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md)