# Crowdsourced Temporary Slogans Kit-Kat is Asking the Public to Brainstorm a Temporary End Line By Ell Smith | Published 2020-10-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/temporary-end-line References: [adweek](https://www.adweek.com/brand-marketing/kit-kat-takes-a-break-from-have-a-break-slogan/) & [abreakforhaveabreak](https://www.abreakforhaveabreak.com/) Kit-Kat is taking a break from it's iconic slogan, taking to [social media to ask the public](https://www.trendhunter.com/trends/weetabix-have-you-had-yours) for help brainstorming a new temporary end line. First penned in 1957, Kit-Kat's "Have a break, have a Kit-Kat" stands as one of the world's longest-running end lines. Looking to change things up for the [popular chocolate brand's 85th anniversary](https://www.trendhunter.com/trends/kit-kat-logo), Kit-Kat is asking the public to come up with a snappy and temporary slogan that will stand in place for 10 days. Anyone can submit a new slogan, with the chocolate brand suggesting ideas such as "have a pause, have a chit chat." The winner will receive an "85 hour break for two." People can participate using the hashtag #ABreakForHaveABreak. Image Credit: Kit Kat ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Crowdsourced Slogans:** Brands can leverage the collective creativity of their audience to create relevant and impactful end lines. - **Temporary Branding:** Brands can use temporary slogans to build buzz, engage with their customers and refresh their brand identity. - **User Generated Marketing:** UGC campaigns can help marketers increase engagement, generate brand awareness, and build brand loyalty. ### Industries Being Reshaped - **Food and Beverage:** Crowdsourced slogans can help food and beverage brands stand out in a crowded market and create authentic connections with their customers. - **Marketing and Advertising:** Crowdsourced slogans can help marketing and advertising agencies foster creativity and improve the effectiveness of their campaigns. - **Social Media:** Social media platforms can leverage UGC campaigns to boost user engagement and increase user-generated content, ultimately increasing their ad revenue. ## Related on Trend Hunter - [Break-Focused AI Campaigns](https://www.trendhunter.com/trends/ai-campaign.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Sustainable Mainstream Candy Bars](https://www.trendhunter.com/trends/new-kitkat-bar.md) - [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md) - [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md) - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md) - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md) - [Travel-Inspired Chocolate Bar Giveaways](https://www.trendhunter.com/trends/vanilla-break-sweepstakes.md)