# Contemporarily Tailored Fashion The Temperley London Resort 2015 Collection Merges Two Lines By Meghan Young | Published 2014-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/temperley-london-resort-2015 References: [style](http://www.style.com/fashionshows/review/2015RST-TEMP/) & [temperleylondon](http://www.temperleylondon.com) The Temperley London Resort 2015 collection is the debut of the recently merged diffusion line, Alice, and main line, Temperley London. Although a tough decision, the designer says, "I am one person, one vision, one brand, so I felt that with two lines I was confusing my customer, and I certainly didn't want to do that. After all, my customer is queen and I respect that." With this in mind, the Temperley London Resort 2015 collection is filled with chic wearable fashion that will "appeal to street-style bloggers and [corporate women alike](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie)," observes Style.com. With a [focus on tailoring](https://www.trendhunter.com/trends/graphpaper-ss26), the cuts and fabrics are contemporary for those who are looking to mix tradition with a bit of an avant-garde spirit. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 28% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Merged Fashion:** The trend of merging diffusion and main fashion lines provides cohesion and clarity for designers' brands. - **Wearable Fashion:** Fashion companies are creating pieces that appeal to both street-style bloggers and corporate women alike, leading to more functional and versatile clothing. - **Contemporary Tailoring:** Designers are focusing on creating contemporary cuts and fabrics for those who want to mix tradition and avant-garde styles, pushing the boundaries of what's considered tailored wear. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can benefit from merging diffusion and main fashion lines to create a cohesive brand and widen target audience. - **Retail Industry:** Retailers can take advantage of the trend of wearable fashion by offering more functional and versatile clothing to appeal to a wider range of customers. - **Textile Industry:** The textile industry can capitalize on the trend of contemporary tailoring by developing fabrics that can accommodate modern garment designs and performance features. ## Related on Trend Hunter - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Print-Forward Apparel Collections](https://www.trendhunter.com/trends/the-lilly-reserve-collection.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)