# Billowy Evening Gowns The Temperely London 2010 Pre-Fall Collection for 2010 By Venessa Fisher | Published 2010-01-06 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/temperley-london-pre-fall-collection-2010 References: [style](http://www.style.com/fashionshows/review/2010PF-TEMP) Inspired by David Balley's early seventies images of Angelica Houston, the Temperley London [pre-Fall collection](https://www.trendhunter.com/trends/london-a-love-affair) 2010 embodies luxury for the jet setting 'It Girl.' From [billowy pastel gowns](https://www.trendhunter.com/trends/reformation-fall-dresses), to structured flirtatious minis, the impeccable draping and style creates a tailor-made look for the everyday fashionista. Look for Temperley London's new lower-priced line that is about to launch called “Alice.” It inspired by socialites Alice Dellal and Georgia May Jagger. **Implications** - Urban-based consumers live very fast-paced lifestyles and find little time for relaxation. These customers seek fashions that are appropriate for their many professional events, yet also prioritize comfort to make their days more relaxed. Companies can cater to these busy demographics by manufacturing [loose-fitted fashions](https://www.trendhunter.com/trends/the-shirt-dress-collection) constructed from soft materials. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 62% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Billowy Evening Gowns:** Opportunities for luxury fashion brands to create billowy evening gowns that prioritize comfort for urban-based customers with fast-paced lifestyles. - **Flirtatious Minis:** Potential for tailoring structured flirtatious minis for the everyday fashionista. - **Lower-priced Lines:** Opportunities for luxury fashion brands to launch lower-priced lines to boost sales and cater to price-sensitive consumers. ### Sectors Adopting This - **Luxury Fashion:** The luxury fashion industry can benefit from these trends of billowy evening gowns, flirtatious minis, and lower-priced lines. - **Retail:** Retail companies can take advantage of the new trend of manufacturing loose-fitted fashions to cater to busy demographics prioritizing comfort. - **Fashion Photography:** The fashion photography industry can embrace the trend of nostalgia and utilize inspirations from past eras to influence new collections. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md)