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# Oriental Fall Fashion
Temperley London A/W 09/10 is an Eclectic Cultural Celebration

By Marissa Brassfield | Published 2009-07-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/temperley-london-autumn-2009
References: [style](http://www.style.com/fashionshows/review/F2009RTW-TEMP) & [temperleylondon](http://www.temperleylondon.com/)

Alice Temperley of Temperley London decided to forgo the traditional runway show in favor of a two-day loft presentation and online video presentation of her Autumn/Winter 2009/2010 collection.

Temperley London's Autumn/Winter 2009/2010 collection was inspired by the [Orient and Far East](https://www.trendhunter.com/trends/mechanical-moon-phase-classic) culture. With flowing tunics, [high-waisted harem pants](https://www.trendhunter.com/trends/artless-forevers-fall-25) and origami details seen on a number of styles, this line is as beautiful as it is exotic.

**Implications** - Alice Temperley says that she was "looking for an alternative way to show" her collection for quite some time before she came up with the idea of creating a video. She states that a video may be a "greener way to reach a wider audience."

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 70% | Activity: 100% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Video Presentations:** Creating online video presentations of fashion collections offers a greener and more accessible way to reach a wider audience.
- **Oriental-inspired Fashion:** The trend of incorporating elements of the Orient and Far East culture into fashion collections provides a beautiful and exotic aesthetic.
- **Alternative Runway Shows:** Moving away from traditional runway shows in favor of unique and unconventional presentations allows for more creative and innovative ways to showcase fashion collections.

### Who This Affects Most

- **Fashion:** The fashion industry can explore the potential of online video presentations to showcase collections and reach a wider audience in a more sustainable way.
- **Digital Marketing:** The rise of video presentations in the fashion industry creates opportunities for digital marketers to develop strategies for promoting and distributing fashion content online.
- **Event Planning:** The shift towards alternative runway shows opens up possibilities for event planners to create unique and experiential fashion presentations.

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