# In-Transit Temperature Trackers Smashtag Boasts a Wireless Temperature Logger, Ensuring Quality By Kalin Ned | Published 2020-07-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/temperature-trackers References: [smashtag.global](https://smashtag.global) & [cambridgewireless](https://www.cambridgewireless.co.uk/news/2020/jul/21/smashtag-pence-per-trip-temperature-monitoring/) Temperature trackers are now increasingly being utilized in the food industry to ensure the best possible quality for clients and consumers. Most recently, Smashtag announced its newest innovation in this space. It comes in the form of a [wireless temperature logger](https://www.trendhunter.com/trends/pebblebee-evercolor-freeze-frame) that "broadcasts its signal to devices," making data pertaining to containers arriving into warehouses or being delivered to consumers readily available and easily accessible. The device has been specifically designed to monitor cold and hot temperature food during transit and all collected information can be observed through a mobile application. To be utilized by the food industry, the information derived from the temperature tracker can help various companies make decisions for future actions to "[safeguard containers or reduce shipping costs](https://www.trendhunter.com/trends/tagtail)" if an error occurs. Image Credit: Cambridge Wireless ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Wireless Temperature Loggers:** The innovation of wireless temperature loggers presents disruptive opportunities for effectively monitoring temperature-sensitive goods during transit. - **Mobile Applications for Temperature Tracking:** The rise of mobile applications for temperature tracking provides disruptive opportunities for real-time data collection and decision-making in industries like food and logistics. - **Data-driven Decision Making:** The trend of using data-driven decision making in the food industry, facilitated by temperature tracking devices, opens up opportunities for optimizing processes and reducing costs. ### Who This Affects Most - **Food Industry:** The food industry can leverage wireless temperature loggers to ensure quality and safety standards, as well as improve supply chain efficiency. - **Logistics Industry:** The logistics industry can benefit from mobile applications for temperature tracking to monitor perishable goods and optimize transportation routes. - **Warehousing and Distribution Industry:** The warehousing and distribution industry can utilize data-driven decision making enabled by temperature trackers to enhance inventory management and reduce waste. ## Related on Trend Hunter - [Pharmaceutical Product-Tracking Solutions](https://www.trendhunter.com/trends/realtime-tracking-solution.md) - [Stable Temperature-Maintaining Containers](https://www.trendhunter.com/trends/invensify.md) - [Temperature-Monitoring Smart Shipping Labels](https://www.trendhunter.com/trends/smart-shipping-label.md) - [Food Safety Tracking Devices](https://www.trendhunter.com/trends/ecotracker.md) - [IoT Supply Chain Solutions](https://www.trendhunter.com/trends/muddy-boots.md) - [B2B Product Tracking Platforms](https://www.trendhunter.com/trends/connected-packaging-services.md) - [Temp-Controlled Smart Containers](https://www.trendhunter.com/trends/tower-cold-chain.md) - [IoT Food Freshness Monitors](https://www.trendhunter.com/trends/giant-eagle-1.md) - [Connected Temperature-Controlled Shipping Boxes](https://www.trendhunter.com/trends/ember-cube.md)