# Effect-Based Cannabis Flowers Temescal Wellness Identifies Its Products by Desired Effect By Laura McQuarrie | Published 2019-09-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/temescal-wellness References: [prnewswire](https://www.prnewswire.com/news-releases/temescal-wellness-launches-perch-harvests-effect-based-cannabis-flower-to-help-consumers-navigate-the-cannabis-purchasing-process-300912064.html) & [ma.temescalwellness](http://www.ma.temescalwellness.com/) To simplify the process of helping people pick the right kind of cannabis flower for their needs, Temescal Wellness launched a line of products called Perch Harvests that's neatly organized into three different categories. The Perch Effects categories make it easy for adult consumers to recognize the experience they'd like to have with intuitive terms like Nest, Hover and Fly. While Fly from the [cannabis flower line](https://www.trendhunter.com/trends/safety-meeting) produces an effect that's energizing, uplifting, motivating and creativity-boosting with sativa strains, Nest provides a [sense of calm and relaxation](https://www.trendhunter.com/trends/kiva-confections) with indica-dominant varietals with high amounts of linalool and myrcene terpenes. The Perch Harvests Hover sits somewhere in the middle, offering [hybrid strains with balanced effects](https://www.trendhunter.com/trends/vape-cartridges) that appeal to those who "may want the flexibility to consume cannabis on their own schedule." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Simplified Cannabis Selection:** The use of intuitive categories to simplify the process of choosing cannabis products based on desired effects. - **Personalized Cannabis Experiences:** Categorizing cannabis flowers based on specific desired effects to meet individual preferences and needs. - **Terpene-driven Product Differentiation:** Highlighting the presence of specific terpenes in cannabis flowers to offer distinct experiences. ### Sectors Adopting This - **Cannabis Retail:** Retailers can leverage simplified product categorization to enhance customer experience and increase sales. - **Cannabis Cultivation:** Cultivators can focus on breeding and growing strains with specific terpenes to cater to the demand for personalized cannabis experiences. - **Cannabis Product Development:** The development of new cannabis products and formulations that target specific desired effects through terpenes and cannabinoid profiles. ## Related on Trend Hunter - [Mood-Specific Low-Dose Cannabis Beverages](https://www.trendhunter.com/trends/lowdose-cannabis-beverages.md) - [Approachable Cannabis Brands](https://www.trendhunter.com/trends/approachable-cannabis-brand.md) - [Chewable Terpene Ranges](https://www.trendhunter.com/trends/terpene-edible.md) - [Mood-Based Terpene-Rich Cannabis Lines](https://www.trendhunter.com/trends/moods-cannabis.md) - [Functional Cannabis Gummy Ranges](https://www.trendhunter.com/trends/brightside-by-charlottes-web.md) - [Mocktail-Inspired Cannabis Drinks](https://www.trendhunter.com/trends/mocktailinspired-cannabis-drinks.md) - [Varied Strength Cannabis Gummies](https://www.trendhunter.com/trends/viia.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Feel-Good Functional Tonics](https://www.trendhunter.com/trends/brez-tonics.md)