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# Feminine Silhouette Tall Buildings
BIG Designs the Telus Sky Tower in Calgary, Alberta

By Amy Duong | Published 2022-11-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/telus-sky-tower
References: [dezeen](https://www.dezeen.com/2022/11/21/big-telus-sky-skyscraper-calgary/) & [big.dk](https://big.dk/)

![Feminine Silhouette Tall Buildings](https://cdn.trendhunterstatic.com/thumbs/493/telus-sky-tower.jpeg)

Danish architecture studio [BIG](https://www.trendhunter.com/trends/1550-on-the-green) works on the new Telus Sky Tower that is located in Calgary, Alberta in Canada. It is a 222-meter building and has a [pixelated facade](https://www.trendhunter.com/trends/one-river-north) along the structure's exterior. It twists in a diagonal form from the base foundation and is described as "standing like a lady in a cluster of cowboys."

The design studio talks about the new building, stating that "The car is an essential part of everyday life moving people in and out of the city, with the programmatic uniformity of the downtown leaving the area empty at night as people return home. By stacking the homes on an [office tower](https://www.trendhunter.com/trends/vitra-2), Telus Sky generates a programmatically diversified building with activity throughout the day."

Image Credit: BIG

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 25% | Activity: 19% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Pixelated Facades:** The trend of pixelated facades in modern architecture creates opportunities for innovative designs that incorporate visual interest and texture.
- **Mixed-use Buildings:** Mixed-use buildings that combine residential and commercial spaces create opportunities for diverse and vibrant urban communities.
- **Diagonal Twists:** Buildings that incorporate diagonal twists in their design challenge traditional notions of verticality and offer opportunities for exploration of new forms and structural techniques.

### Where This Applies

- **Architecture:** The architecture industry can utilize the trend of pixelated facades, mixed-use buildings, and diagonal twists to create innovative and unique projects that challenge traditional principles and create vibrant urban spaces.
- **Real Estate:** The real estate industry can capitalize on the trend of mixed-use buildings and the growing demand for diversified urban spaces to create profitable and attractive properties.
- **Construction:** The construction industry can utilize new structural techniques to accommodate diagonal twists in building designs and meet the demands of modern architecture trends, thus providing new business opportunities.

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