# Fib-Detecting Mobile Ads The Telkom Indonesia Speedy Monitoring Campaign Promotes Truth-Telling By Meghan Young | Published 2013-01-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/telkom-indonesia-speedy-monitoring References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/telkom-speedy-monitoring-alien-plumber-kids/) & [grey](http://www.grey.com) Anything can happen when people leave their home even for just a moment, so as the Telkom Indonesia Speedy Monitoring ad campaign promotes, they may want to invest in a service that will allow them to keep an eye on it even when away. The images hilariously illustrate the benefits of such a service. In one case, two [children are desperately explaining](https://www.trendhunter.com/trends/ai-investment-fraud) to their father why the house is on fire, stating that a dragon did it. All the while, the father is [holding a phone](https://www.trendhunter.com/trends/kitkat-phone-break) with the real truth on it. The Telkom Indonesia Speedy Monitoring ad campaign was created by the Grey ad agency. It was art directed by Berry Dawanas and Ogi Prayoga with illustrations by 3D artist Magicpixel. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 43% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Mobile Monitoring Services:** Opportunity for businesses to develop innovative mobile apps and services that allow users to remotely monitor their surroundings. - **Creative Ad Campaigns:** Opportunity for advertisers to create visually impactful and humorous campaigns that effectively promote the benefits of their products or services. - **Truth-telling Advertising:** Opportunity for brands to utilize advertising strategies that focus on honesty and truth, showcasing the unique selling points of their offerings. ### Where This Applies - **Home Security:** Opportunity for home security companies to integrate mobile monitoring features into their existing products and services. - **Advertising and Marketing:** Opportunity for ad agencies and marketing firms to innovate in creating visually engaging and truthful ad campaigns for their clients. - **Telecommunications:** Opportunity for telecommunication companies to partner with ad agencies and create campaigns that highlight the benefits of their mobile services. ## Related on Trend Hunter - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md)