# Cake-Creating Drone Commercials This Telia Ad Celebrates Its Mobile Network with a Band of Drones By Laura McQuarrie | Published 2016-10-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/telia References: [adweek](http://www.adweek.com/adfreak/drones-try-assemble-layer-cake-nutty-norwegian-phone-ad-173870) & [telia.no](https://telia.no/fri-fart) In order to celebrate its own 4G mobile network, Norwegian telecommunication company Telia created a dynamic advertisement starring a group of drones that band together to put together a layer cake. The offbeat commercial includes a cast of flying UAVs that work together to [layer a cake](https://www.trendhunter.com/trends/unifiller-hiro-robot) on a platform before decorating it with icing and adorning it with icing and other candies. Near the end of the commercial, one drone is skillfully flown with a small torch to light up the entire cake. While drones are now being used for everything from [disaster relief deliveries](https://www.trendhunter.com/trends/dji-flycart-100) to reconnaissance missions, this commercial explores some of the ways that they can be used for playful promotions involving [artfully arranged aerial choreography](https://www.trendhunter.com/trends/drone-lightshow). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 6% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Drone Promotions:** More companies will create playful promotions involving artfully arranged aerial choreography using drones. - **Cake-creating Drones:** The use of drones for creative applications such as cake decorating will become more popular. - **Entertainment Drones:** Drones will increasingly be used in the entertainment industry for shows and events. ### Where This Applies - **Telecommunications:** Telecommunication companies can use drones to promote their networks and services in creative ways. - **Advertising:** Advertising agencies can incorporate drone technology into their campaigns to create unique and innovative experiences. - **Food and Hospitality:** Food and hospitality businesses can use drone cake decorators to provide an engaging and interactive experience for customers. ## Related on Trend Hunter - [Drone Marketing Initatives](https://www.trendhunter.com/trends/drone-shows.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Robotic Wedding Cakes](https://www.trendhunter.com/trends/robocake.md) - [Snackable Summer Drone Deliveries](https://www.trendhunter.com/trends/hostess-joy-drops.md) - [Ultrasonic Balloon-Borne Drones](https://www.trendhunter.com/trends/blimp-drone.md) - [Halloween Drone Deliveries](https://www.trendhunter.com/trends/halloween-drone-deliveries.md) - [AI-Powered Bakery Pop-Ups](https://www.trendhunter.com/trends/betty-crocker-dream-bake-studio.md) - [Mesh Networking Support Drones](https://www.trendhunter.com/trends/evo-max-4t.md) - [Rounded Bi-Rotor Ducted Drones](https://www.trendhunter.com/trends/cleo-dronut-x1.md)