# Lurking Allergy Advertisements This Campaign for Telfastin Allegro Features Hidden Dangers By Leslie Chen | Published 2014-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/telfastin-allegro References: [adsoftheworld](http://adsoftheworld.com/media/print/telfastin_allegro_gas_station) & [publicis.ch](http://www.publicis.ch/) This Telfastin Allegro campaign depicts the dangers of allergy season for those who suffer from all that sneezing, runny and itchy nose business. You probably wouldn't guess that these [print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) were made for [allergy medicine](https://www.trendhunter.com/trends/rxbar-ad) if you were only taking a quick glance. The true danger depicted in these ads are cleverly hidden within the images; one of the advertisements features a gas station at night with trees in the background complete with creepy faces etched onto their trunks. The ads are finished off with the words "Danger lurks everywhere," a feeling that most allergy sufferers can probably agree with. The Telfastin Allegro Campaign comes from [Publicis](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching) in Zurich, Switzerland with Thomas Wildberger as the Chief Creative Officer. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Hidden Danger Ads:** Opportunity to create creative and engaging advertisements that contain hidden messages or danger. - **Allergy Awareness Campaigns:** Opportunity to create campaigns that raise awareness to the struggles and dangers of allergies. - **Creative Product Marketing:** Opportunity to showcase products in a creative and unexpected way to capture consumer attention. ### Sectors Adopting This - **Pharmaceuticals:** Opportunity to create engaging and educational marketing campaigns for allergy medicine and other pharmaceutical products. - **Advertising:** Opportunity for advertisers to think outside of the box and create unique and captivating campaigns that break through advertisement clutter. - **Consumer Goods:** Opportunity for consumer goods companies to utilize creative and unexpected marketing tactics to capture consumer attention and increase brand awareness. ## Related on Trend Hunter - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Three-Step Allergy Care Systems](https://www.trendhunter.com/trends/wizard-wellness.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Allergy Relief Beverages](https://www.trendhunter.com/trends/erha-functional-beverage-brand.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)