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# TV Box Video Apps
Facebook is Reportedly Developing a Video for Television Set-Top Box Application

By Alyson Wyers | Published 2017-02-01 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/television-settop-box
References: [venturebeat](http://venturebeat.com/2017/01/31/facebook-reportedly-creating-app-to-bring-videos-to-the-television/)

The Wall Street Journal is reporting that social media company [Facebook](https://www.trendhunter.com/trends/facebook-portal-plus) is developing an app that would bring video to your television set-top box. The unnamed application would bring video content to your TV, enabling you to stream premium curated video content through a television set-top box such as [Apple TV](https://www.trendhunter.com/trends/chicken-soup-for-the-soul).

This move is part of a shift from a mobile-first approach to one that is primarily video-first. The app would conceivably improve quality ad opportunities by targeting those streaming videos on their TVs, according to [Venture Beat](https://www.trendhunter.com/trends/molesense). This new vehicle for video advertising would allow Facebook to expand beyond mobile or computer screens, increasing ad load and dollars.

This follows set-top box apps from YouTube and Periscope on Twitter.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 9% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Why This Trend Is Growing

- **Video-first Approach:** Facebook's development of a video app for TV set-top boxes signifies a shift towards prioritizing video content and advertising opportunities.
- **Premium Curated Video Content:** The introduction of an app for TV set-top boxes opens up the potential for streaming exclusive, high-quality video content.
- **Expansion of Video Advertising:** Facebook's move into TV set-top boxes allows for increased ad load and revenue by reaching users on their television screens.

### Industries Being Reshaped

- **Social Media Platforms:** The development of video apps for TV set-top boxes presents a disruptive innovation opportunity for social media platforms to compete with traditional TV networks.
- **Television and Entertainment:** The integration of video apps into TV set-top boxes opens up new possibilities in the television and entertainment industry for delivering premium content and monetizing it through advertising.
- **Digital Advertising:** The expansion of video advertising onto TV set-top boxes creates opportunities for digital advertising companies to tap into a new advertising channel with increased ad load and viewership.

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