# Meta Television Advertisements This Samsung TV Advertisement Features an Ad Within an Ad By Laura McQuarrie | Published 2019-11-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/television-advertisement References: [wersm](https://wersm.com/this-is-an-ad-within-an-ad-within-an-ad-and-its-absolutely-brilliant/) & [samsung](https://www.samsung.com/ca/tvs/qled-tv/highlights/) What seems to begin as a [television advertisement](https://www.trendhunter.com/trends/lexus-and-universal-pictures) for a QLED Samsung TV featuring Ryan Reynolds turns into an advertisement within an advertisement that comes in at under 45 seconds. In the ad, Reynolds begins by promoting his new movie, 6 Underground, emphasizing that people will want to see it on a QLED Samsung TV. Shortly after, a "a mid-roll ad" for Reynolds' own-brand [Aviation Gin](https://www.trendhunter.com/trends/deadpool-wolverine2) appears on the screen of the TV. Of course, as Reynolds plays the role of a demanding celebrity, the ad is aware of itself the entire time and explains exactly what is happening, with the director clarifying: "You bought an ad for your gin, within an ad, for your movie within an ad, for Samsung TV?" ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **In-ad Advertising:** Opportunity for brands to advertise within advertisements for increased exposure. - **Self-aware Ads:** Opportunity for ads to break the fourth wall and acknowledge their own existence to create engaging and memorable experiences. - **Collaborative Advertising:** Opportunity for brands and celebrities to collaborate on advertising efforts and create unique promotional content. ### Industries Being Reshaped - **Television Advertising:** The television advertising industry can benefit from creating more interactive and engaging ad experiences through in-ad advertising and self-aware ads. - **Celebrity Branding:** The celebrity branding industry can benefit from exploring collaborative advertising opportunities to promote both their own brand and the brand of their partner. - **Alcoholic Beverages:** The alcoholic beverage industry can benefit from using in-ad advertising to promote their products to a wider audience and increase brand recognition. ## Related on Trend Hunter - [Actor-Mimicking Programmed Ads](https://www.trendhunter.com/trends/chatgpt.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [AI Customer Campaigns](https://www.trendhunter.com/trends/tilly-norwood.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Faux Santa Ad Spots](https://www.trendhunter.com/trends/mint-mobile.md) - [Gen-Z-Targeted Phone Spots](https://www.trendhunter.com/trends/recipe-ideas.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Rewarding Ketchup Ads](https://www.trendhunter.com/trends/heinzs-postpost-credits.md)