# Design-Friendly Telecommunication Providers Fizz Attempts to Communicate a Youthful Identity By Kalin Ned | Published 2019-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/telecommunication-provider References: [behance.net](https://www.behance.net/gallery/75687833/Fizz-Brand-Launch) & [fizz](https://fizz.ca/en) A new online telecommunication provider utilizes [whimsical UX and UI design](https://www.trendhunter.com/trends/canva-chronically-online) to attract youthful audiences. To keep relevant with the times, businesses like that need to look into creative solutions that will capture the consumer's attention. As a result, Fizz turns to a group of Quebec-based creatives from agency [Ogilvy Montreal](https://www.trendhunter.com/trends/philadelphia-mexican-style-campaign) for its brand launch. The result entails a "lively and vibrant brand" identity that makes use of contemporary typography, attention-captivating colors, and playful illustrations. As a visually friendly aesthetic goes a long way, this will definitely boost the interest in the telecommunication provider. With a series of whimsical ads, one can definitely infer that Fizz is targeting a younger crowd with its physical and digital presence. Photo Credits: Consulat/ Simon Duhamel ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 89% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Whimsical UX Design:** Businesses can attract youthful audiences by incorporating whimsical UX design elements into their products or services. - **Visually Friendly Aesthetic:** Creating a visually friendly aesthetic using contemporary typography, attention-captivating colors, and playful illustrations can enhance the appeal of a brand or product. - **Targeting Younger Audience:** Brands that aim to capture the attention of younger consumers should focus on developing marketing strategies and campaigns tailored to their preferences and interests. ### Industries Being Reshaped - **Telecommunication:** The telecommunication industry can benefit from incorporating design-friendly elements to appeal to younger audiences and differentiate from competitors. - **Advertising and Marketing:** The advertising and marketing industry can explore new creative solutions and strategies to help businesses attract and engage youthful audiences with visually captivating campaigns. - **Creative Agencies:** Creative agencies specializing in UX and UI design have the opportunity to collaborate with telecommunication providers and other industries to incorporate whimsical design elements and enhance brand identity. ## Related on Trend Hunter - [Youth Culture Telecom Campaigns](https://www.trendhunter.com/trends/deutsche-telekom.md) - [Gen Z Bubble Tea Branding](https://www.trendhunter.com/trends/joyba-1.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Gen Z Hotline Campaigns](https://www.trendhunter.com/trends/peach-responsibly.md)