# Colossal Public Phones The Tele2 Giant Phone Lets Passersby Ring Free of Charge By Amelia Roblin | Published 2010-12-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tele2-giant-phone References: [adsoftheworld](http://adsoftheworld.com/media/ambient/tele2_giant_phone) & [tele2](http://www.tele2.com/) The Tele2 Giant Phone was born from an idea to merge fixed telephones with the Internet. This playful [publicity stunt](https://www.trendhunter.com/trends/outdoor-advertising-campaign) brought three oversized ringers into three different Swedish cities, enabling passersby to use them to call friends free of charge. Proving to the public just how easy it is to use, each Tele2 [Giant Phone booth](https://www.trendhunter.com/trends/phone-booth-activation) surely rounded up some calling converts. The [Forsman & Bodenfors](https://www.trendhunter.com/trends/allianz-ireland) campaign also took on another teasing twist, telephoning the public from the Tele2 Giant Phone and awarding the answerer a prize. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 24% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Giant Public Phone Trend:** The success of the Tele2 Giant Phone campaign highlights the potential for businesses to create playful and interactive public phone installations. - **Free Calling Trend:** Offering free calling opportunities to passersby could be a smart and attention-grabbing marketing tactic for businesses. - **Internet-integrated Phone Trend:** The Tele2 Giant Phone demonstrates the potential for businesses to merge fixed telephones with the internet to create unique and innovative products. ### Where This Applies - **Telecommunications Industry:** The Tele2 Giant Phone campaign could inspire innovation and creativity in the telecommunications industry, particularly in the area of public phone installations. - **Marketing Industry:** The success of the Tele2 Giant Phone campaign highlights the potential for playful and interactive marketing tactics that engage with audiences in unexpected ways. - **Technology Industry:** The integration of fixed telephones with the internet demonstrated by the Tele2 Giant Phone campaign could spur technological innovation in the telecommunications and related industries. ## Related on Trend Hunter - [Futuristic Interactive Retail Designs](https://www.trendhunter.com/trends/espacio-movistar.md) - [Functional Toy Telephones](https://www.trendhunter.com/trends/chatter-telephone.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Cannery-Inspired Phone Boxes](https://www.trendhunter.com/trends/phone-boxes.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Retro Tech Speakerphones](https://www.trendhunter.com/trends/pop-phone.md) - [Bourbon Phone Booth Pop-Ups](https://www.trendhunter.com/trends/phone-booth-pop-up.md) - [Seasonal Phone Booth Activations](https://www.trendhunter.com/trends/phone-booth-activation.md) - [Modernized Nostalgic Toys](https://www.trendhunter.com/trends/tin-cans.md)