# Sustainable Wool Blankets Tekla's Blankets Have Arrived in Multiple Colorway Options By Ell Smith | Published 2020-10-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/teklas-blankets References: [hypebae](https://hypebae.com/2020/10/tekla-fabrics-blankets-collection-pure-new-wool-fine-merino-sustainable-campaign-release) & [teklafabrics](https://teklafabrics.com/l/blankets) [Tekla's](https://www.trendhunter.com/trends/tekla-1) blankets have arrived to help consumers transition to the cooler months with a little more ease. This release arrives on the heels of the Scandanavian label's foray into loungewear and bedding, representing the company's response to consumer demands during the COVID-19 pandemic. This time, the label is back with sustainable blankets constructed from either [Fine Morino](https://www.trendhunter.com/trends/black-vinyl-lip-stain) or [Pure](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk) Wool, leaving consumers to choose their ideal material. Meanwhile, a multitude of color options are presented, including blue and pink plaid, black and white strips or solid shades. The solid shades include white, brown, yellow and pink, offering a pop of color for any room in the house. Tekla's blankets are available for approximately $167 to $350 USD. Image Credit: Laura Jane Coulson ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 46% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Sustainable Bedding:** With Tekla's sustainable wool blankets, there is an opportunity for disruptive innovation in the bedding industry by providing eco-friendly alternatives to traditional materials. - **Colorful Home Decor:** The multitude of color options in Tekla's blankets presents an opportunity for disruptive innovation in the home decor industry by offering vibrant and customizable design choices. - **Covid-19-inspired Product Expansion:** Tekla's expansion into loungewear and bedding in response to consumer demands during the pandemic highlights the opportunity for disruptive innovation by adapting product offerings to changing market needs. ### Who This Affects Most - **Textile Manufacturing:** The sustainable wool blankets from Tekla create new opportunities for disruptive innovation in the textile manufacturing industry by promoting environmentally friendly materials and production processes. - **Home Furnishings:** With their colorful and versatile blankets, Tekla introduces disruptive innovation opportunities in the home furnishings industry by providing aesthetically appealing and customizable options to consumers. - **Consumer Goods:** Tekla's COVID-19-inspired product expansion into loungewear and bedding showcases the potential for disruptive innovation in the consumer goods industry by adapting to evolving market demands and consumer behavior. ## Related on Trend Hunter - [Premium Cotton Bedding Collections](https://www.trendhunter.com/trends/tekla-3.md) - [Minimal Festive Winter Sleepwear](https://www.trendhunter.com/trends/shadow-stripes.md) - [Self-Care-Centric Premium Collections](https://www.trendhunter.com/trends/winter-bathing.md) - [Fashion-Forward Blankets](https://www.trendhunter.com/trends/bold-blanket.md) - [Comfy Lambswool Throw Blankets](https://www.trendhunter.com/trends/lambswool-throw-blankets.md) - [Cozy Berry-Colored Bedding](https://www.trendhunter.com/trends/stussy-2.md) - [Understated Ultra-Soft Blankets](https://www.trendhunter.com/trends/the-blanket.md) - [Minimalist Linen Bedding](https://www.trendhunter.com/trends/tekla-and-jjjjound.md) - [High-Fashion Throw Blankets](https://www.trendhunter.com/trends/erdem-1.md)