# Video Game-Inspired Bowls Chipotle Just Added the New TEKKEN 8 Battle Bowl as a Digital Exclusive By Katherine Pendrill | Published 2024-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tekken-8-battle-bowl References: [fastfoodpost](https://www.fastfoodpost.com/chipotle-launches-new-digital-exclusive-tekken-8-battle-bowl/) & [chipotle](https://www.chipotle.com/battle-bowl)  Chipotle has teamed up with Bandai Namco Entertainment American Inc. to launch the new TEKKEN 8 Battle Bowl. Created to celebrate the latest release in the iconic fighting game series, the new TEKKEN 8 Battle Bowl is a bowl fit for the hungriest of gamers. The new burrito bowl consists of chicken, white rice, black beans, fresh tomato salsa, roasted chili-corn salsa, fajita vegetables, cheese, and guacamole. However, the catch is that this will be a digital exclusive menu item with some special rewards attached. With each order of the bowl, TEKKEN 8 players will have the chance to earn in-game currency. All they need to do is use the promo code 'EWGF623' when ordering through Chipotle's mobile app or website. For every eligible purchase made, customers will be given a code redeemable for 500 TEKKEN COINS. Image Credit: Chipotle ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 69% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Digital-exclusive Menu Items:** Creating exclusive menu options accessible only through digital platforms to drive engagement and reward customers in unique ways. - **In-game Reward Partnerships:** Collaborating with gaming companies to offer special in-game rewards tied to food purchases to target a tech-savvy audience. - **Gamer-inspired Food Collaborations:** Exploring partnerships with video game franchises to create themed food items that resonate with gaming enthusiasts and drive brand loyalty. ### Who This Affects Most - **Fast Food:** Fast-food chains can leverage digital platforms to offer exclusive menu items and engage customers through gamification. - **Gaming:** Gaming companies can explore partnerships with food brands to provide unique in-game rewards linked to food purchases, enhancing the gaming experience. - **Marketing and Branding:** Marketers can tap into the gaming industry's fan base by creating collaborations that bridge the gap between virtual experiences and real-world interactions. ## Related on Trend Hunter - [Video Game-Inspired QSR Promotions](https://www.trendhunter.com/trends/chipotle-7.md) - [Gamer-Targeted Sandwich Promos](https://www.trendhunter.com/trends/kfc-chicken-sandwiches.md) - [Livestream-Enabled Food Vouchers](https://www.trendhunter.com/trends/capcom.md) - [Rewarding Online Burrito Games](https://www.trendhunter.com/trends/burrito-vault-game.md) - [Gamified Burrito Campaigns](https://www.trendhunter.com/trends/burrito-vault.md) - [Virtual Video Game Restaurants](https://www.trendhunter.com/trends/video-game-restaurant.md) - [Athlete-Inspired Salad Bowls](https://www.trendhunter.com/trends/justin-medeiros-salad-bowl1.md) - [Healthy Mexican QSR Bowls](https://www.trendhunter.com/trends/chipotle-2.md) - [Phygital Burrito Making Experiences](https://www.trendhunter.com/trends/chipotle-burrito-builder.md)