# Skincare-Like Tinted Serums Teint by Typology is Packed with Skincare Benefits By Laura McQuarrie | Published 2020-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/teint-by-typology References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Typology_unites_skin_care_with_makeup_for_debut_colour_line/170431) & [global.typology](https://global.typology.com/tinted-serums) Teint by [Typology](https://www.trendhunter.com/trends/first-wrinkles-face-moisturizer) is the Parisian beauty brand's first-ever line of color cosmetics and it helps to create light coverage and a natural finish with plenty of skincare benefits. Perfect for a fresh no-makeup makeup look, Teint is a line of tinted serums that contain skincare hero ingredients like brightening Vitamin C, aloe vera and squalane for their ultra-hydrating and nourishing qualities. The six-shade range of tinted serums are adaptable to a variety of skin tones and Typology recommends that the product as an alternative to foundation. While some [full-coverage foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation) can feel heavy and leave the pores feeling clogged, this lightweight formula is designed to even out the skin's complexion and leave it more radiant than before. Image Credit: Typology ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skincare-makeup Hybrids:** There is an opportunity for cosmetics companies to incorporate skincare ingredients into makeup products, providing both coverage and skincare benefits. - **Lightweight Coverage:** There is a trend towards lightweight coverage in makeup, with consumers seeking natural-looking finishes that do not feel heavy on the skin. - **Adaptable Shades:** There is a demand for products with adaptable shades that can cater to a variety of skin tones, allowing for inclusivity and customization in the beauty industry. ### Industries Being Reshaped - **Cosmetics:** Cosmetics companies can capitalize on the trend of skincare-makeup hybrids and lightweight coverage to provide innovative products that cater to consumer demands. - **Skincare:** Skincare companies can explore the use of makeup ingredients in their products to provide dual benefits of skincare and coverage, creating a new category of beauty products. - **Inclusivity:** There is an opportunity for companies in the beauty industry to focus on inclusivity and provide products with adaptable shades that cater to a range of skin tones. ## Related on Trend Hunter - [Serum-Like Vegan Tints](https://www.trendhunter.com/trends/sephoras-reveal-the-real.md) - [Blurring Serum Skin Tints](https://www.trendhunter.com/trends/blurring-serum-skin-tint.md) - [Adaptive Skin Tints](https://www.trendhunter.com/trends/skin-perfecting-tint.md) - [Skin Tint Serum-Balms](https://www.trendhunter.com/trends/beauty-balm-serum-boosted-skin-tint.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Hybrid Serum Foundation Launches](https://www.trendhunter.com/trends/teint-radiance.md) - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md) - [Sensorial Biomimetic Moisturizers](https://www.trendhunter.com/trends/first-wrinkles-face-moisturizer.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md)