# Lavender Teff Granolas Teffola's Berry Burst Flavor Was Made for the Michigan Lavender Festival By Laura McQuarrie | Published 2022-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/teffola References: [newhope](https://www.newhope.com/products-and-trends/summer-fancy-food-show-spotlights-herbal-botanical-flavors/gallery?slide=26) & [eatteffola](https://www.eatteffola.com/pages/michigan-lavender-festival)  Teff and granola come together to form Teffola, a high-quality [vegan granola](https://www.trendhunter.com/trends/premium-koji-granola) that nourishes with alternative grains and seeds. Made just for the Michigan Lavender Festival, Teffola's [Berry Burst flavor](https://www.trendhunter.com/trends/very-berry-granola) uplevels the original recipe with strawberry, lemon, lavender and poppy seed. This limited-edition granola is in line with a wave of new food and beverage products that highlight fresh, [herbaceous and botanical flavors](https://www.trendhunter.com/trends/blackberry-tarragon-crisp). This plant-powered granola is not only a flavorful one, it's one that's devoted to supporting the future of food. Thanks to the use of nutrient-dense ancient grains, the seventh-generation family farm is pivoting from corn and soybeans to alternative grains and seeds because "the greater food landscape is shifting towards a more sustainable and healthy direction and we want to play a role." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 2% | Activity: 13% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Herbaceous Flavors in Food and Beverage:** There is potential for disruptive innovation with unique flavor combinations featuring herbs and botanicals in food and beverage. - **Alternative Grains and Seeds in Food Production:** The use of alternative grains and seeds in food production presents opportunities for disruptive innovation to meet changing consumer demands for sustainable and healthy foods. - **Limited-edition Food Offerings:** There is potential for disruptive innovation in the limited-edition food market to entice consumers with unique and exclusive flavors and ingredients. ### Where This Applies - **Food and Beverage:** The food and beverage industry can take advantage of trends in herbaceous flavors, alternative grains and seeds, and limited-edition offerings to create new products that cater to changing consumer demands. - **Agriculture:** Opportunities for disruptive innovation exist in the agriculture industry to shift towards sustainable and nutrient-dense alternative grains and seeds in response to changing consumer demands. - **Specialty Foods:** The specialty foods industry can capitalize on trends in limited-edition offerings, unique flavor combinations, and alternative grains and seeds to create differentiated products that appeal to health-conscious and adventurous consumers. ## Related on Trend Hunter - [Chocolatey Wholegrain Teff Cereals](https://www.trendhunter.com/trends/teff-cocoa-rings.md) - [Organically Sourced Teff Products](https://www.trendhunter.com/trends/organic-teff.md) - [Savory Superfood Granolas](https://www.trendhunter.com/trends/savory-seed-organic-granola.md) - [Ghee-Roasted Granolas](https://www.trendhunter.com/trends/panjiri-granola.md) - [Organic Foodservice Teff Flours](https://www.trendhunter.com/trends/organic-maskal-teff-flour.md) - [Sweet Potato Casserole Granolas](https://www.trendhunter.com/trends/purple-grain-granola.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Delectable Nutrient-Rich Granolas](https://www.trendhunter.com/trends/super-granolas.md) - [Sweet Curry Granolas](https://www.trendhunter.com/trends/for-good-granola.md)