# Organic Teeth-Whitening Products This Product Whitens Teeth Using Charcoal as Its Main Ingredient By Mishal Omar | Published 2016-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/teethwhitening-product References: [amazon](https://www.amazon.com/Whitening-Rocky-Mountain-Essentials-Activated/dp/B017VP0OX4/?tag=trenhunt0f-20) & [thebathandbodystore](http://www.thebathandbodystore.com/inventory/2203564/) This teeth-whitening product markets itself as a natural and organic way to clean and detoxify teeth. Called 'Tuxedo,' the product comes in the form of a powder that contains coconut activated charcoal and bentonite clay. Activated charcoal is becoming a popular ingredient in the natural food world as it is a highly porous product that can absorb toxins and impurities. This organic teeth-whitening product uses the toxin-absorbing benefits of charcoal and bentonite clay to clean and whiten teeth without damaging them in the same way that [abrasive brushes or chemicals](https://www.trendhunter.com/trends/claybrite) might. By providing a [natural alternative to oral health](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste) that can be used alongside more standard practices, this company is catering to a growing market of concerned consumers who prefer natural over artificial. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 33% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Teeth-whitening:** Opportunity for companies to develop organic teeth-whitening products that appeal to consumers seeking natural alternatives. - **Charcoal in Oral Care:** Potential to innovate and create oral care products that incorporate activated charcoal for its toxin-absorbing properties. - **Detoxifying Oral Hygiene:** Disruptive potential in the oral care industry by offering products that focus on detoxification and cleansing of the teeth. ### Where This Applies - **Oral Care:** Opportunity for dental care companies to introduce organic and natural teeth-whitening options to cater to consumer demand. - **Natural Products:** Growing market for companies in the natural products industry to develop and market oral care solutions using natural and organic ingredients. - **Toothbrush and Whitening Products:** Potential for innovation in toothbrush and teeth-whitening product industries to create products that incorporate detoxifying properties of charcoal and clay. ## Related on Trend Hunter - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md) - [Detoxifying Charcoal Mouthwashes](https://www.trendhunter.com/trends/charcoal-mouthwashes.md) - [Science-Backed Oral Care](https://www.trendhunter.com/trends/brightboost-whitening-powder.md) - [All-Natural Teeth Whitening Strips](https://www.trendhunter.com/trends/allnatural-teeth-whitening-strips.md) - [Teeth-Whitening Serums](https://www.trendhunter.com/trends/ultra-violet-colour-corrector.md) - [Triple-Action Tooth Foams](https://www.trendhunter.com/trends/tooth-foam.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md) - [Silver-Infused Whitening Toothpastes](https://www.trendhunter.com/trends/nanosilver-whitening-toothpaste.md) - [At-Home Teeth Whitening Kits](https://www.trendhunter.com/trends/athome-teeth-whitening-kits.md)