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# Soothing Teething Sticks
Gerber's Soothe 'n' Chew Teething Sticks are Grain-Based

By Laura McQuarrie | Published 2020-08-12 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/teething-sticks
References: [prnewswire](https://www.prnewswire.com/news-releases/gerber-introduces-soothe-n-chew-teething-sticks--a-first-of-its-kind-natural-product-for-teething-babies-301109474.html) & [gerber](https://www.gerber.com)

[Gerber](https://www.trendhunter.com/trends/getems) is introducing a unique new natural product for teething babies called the Soothe 'n' Chew Teething Sticks, which set themselves apart for being grain-based and free from plastic or medicine. The innovative [grain-based teething product](https://www.trendhunter.com/trends/organic-oatmeal-baby-cereal) is made with real food and offers soothing comfort for young ones. The [teething snack for infants and toddlers](https://www.trendhunter.com/trends/little-bellies1) six months and up boasts a comforting texture to massage the gums and a satisfying banana flavor.

Knowing that more and more Millennial parents are looking for natural alternatives for their little ones, Gerber created Soothe 'n' Chew with the aid of pediatric feeding specialists so that babies can enjoy a long-lasting and naturally tasty edible teether that's not a toy or a medical treatment.

Image Credit: Gerber

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 50% | Activity: 52% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies)

## Key Themes

### What's Driving This Trend

- **Natural Teething Products:** The growing demand for natural alternatives creates an opportunity for innovative teething products like Gerber's grain-based Soothe 'n' Chew Teething Sticks.
- **Pediatric-approved Teething Solutions:** Collaborating with pediatric feeding specialists allows companies to create effective and safe teething products for infants and toddlers like Gerber's Soothe 'n' Chew.
- **Flavorful Edible Teethers:** Developing edible teethers with appealing flavors, such as Gerber's banana-flavored Soothe 'n' Chew, can provide a more enjoyable teething experience for babies.

### Who This Affects Most

- **Baby Products:** There is an opportunity for companies in the baby products industry to create innovative and natural teething solutions, like Gerber's Soothe 'n' Chew.
- **Food Manufacturing:** Collaborating with pediatric experts to create grain-based edible teethers presents a disruptive opportunity for food manufacturing companies.
- **Pediatric Healthcare:** Pediatric healthcare professionals can explore the development of safe and effective teething solutions like Gerber's Soothe 'n' Chew, leveraging their expertise in child development.

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